Many of us like to run on and on with our descriptions. Then we find that we get alot of questions from customers and the answers are in the ad already. Perhaps this is because of the way we wrote it. I recently changed to a short and thorogh formula that has decreased questions to almost none.

1. list most of the important information in the very first two sentences.

2. divide the description into labeled paragraghs ie.

     height-

     weight-

      color-

     size-

3. be very precise and succint

4. add a paragragh to your listing stating the exact shipping charges, how soon after payment it will ship, and any other technical information the buyer will need.

This is a simple way to cut down on your email every day and close more sales faster.

Good luck!

Hannah