Law of Prosperity Number One:

"There is no 'Big Bean Counter in the Sky' who has
pre-determined how
much money you can or cannot make based on how worthy you are."

When we're kids, we get treats because we're good. Later, when we're
older, we get good grades if we make our teachers happy. Still
later, the size of our paycheck is determined by the mood of our
boss.  It's very easy to carry this early learning over to running
your own business - and it's a fatal mistake.

Money is completely and utterly impersonal. It flows where it
does according to its own rules.  Period. There is nothing
more to it.

Being honest, smart, dedicated, hard working and kind are all good
things to be. But money flows, and flows in large quantities, to
people
who are crooked, dumb, lazy and greedy too.

You know this is true.  I'm sure you've encountered people who
were doing very well financially yet seemed to be completely
lacking in every human virtue.  This puzzles some people.
It shouldn't.  Money is completely impersonal and non-judgemental.

And rather than scratch your head or be envious about some of
the odd characters who are making tons of it, you should be
dancing a jig over this fact. Here's why:

If money will flow to anybody - in any quantity - to anyone who is
willing to learn and follow its rules, 'anyone' means YOU too!

So any lack you may have experienced up to this point in the
money making department is purely a result of not understanding the
rules. Period.  There is no hidden flaw in your genes, or your
soul, or your 'luck' that's keeping you from your big pay day.
As fast as you can get hip to the rules and start applying
them, you can start collecting. 

Law of Prosperity Number Two:

"Making money is not rocket science, it's simple electrical
work."

If you needed to be a creative genius to be a financial
success, you'd probably be in deep trouble. I know I
would.  So here's the good news: creativity and
genius have nothing to do with making money.

Here's the secret source of all wealth...

Marketplaces.  Wealth comes from tapping into
existing marketplaces.  That's it. That's the big
secret.

Wealth doesn't come from brilliance, or
superior products, or hard work. It comes from
people with money who are willing to exchange
their money for what you've got.

Now there's nothing wrong with building your
personal brain power or creating a better mousetrap
or working hard, but when it comes to making money,
none of these things means a thing in comparison to:

1. Finding a market of people with ready money to spend
2. Conceiving an offer that will be attractive to them, and
3. Putting that offer in front of them and collecting their cash.

If this seems blindingly obvious and idiotically simple,
it's because it is! But for some reason, people make
the making of money into something very complicated.

Don't do it.  Don't be a rocket scientist. Be an electrician.

A rocket scientist has to create something brand new
and highly sophisticated that the world has never seen
before.

An electrician needs to find an existing power source
and hook up to it. I admit it's nowhere near as glamorous
or heroic, but if your goal is to make the money you
want with as little wear and tear on yourself as possible,
be an 'electrician.'

The power source is the market you choose. The plug
and cord is what you offer.

How much money you make depends on a number of
factors - again all entirely impersonal.

Bill Gates is a billionaire today because he plugged his
offer (a PC operating system) into a massive power source
(the marketplace of all PC users) and then built and
maintained the infrastructure necessary to handle the
resulting current.

The guy who runs the local hot dog stand has plugged
his money machine into a very small power source (all
the local people who eat from food stands) with a
pretty puny offer (hot dogs.)

Money comes to these two individuals based on
one factor and one factor alone: how they're wired into
the marketplace they've chosen.  The hot dog stand owner
may be a poet, a mathematical genius, and a saint.
It doesn't matter.

The moral of the story is this: Want money? Look for
a marketplace and develop (or acquire) an offer for
that marketplace. 

Since this is a series of lessons about Internet marketing,
let me mention something here that makes the Internet unique
among all businesses.

In most businesses, the process of finding a market,
creating an offer for it and then testing to see if it works
can take months, sometimes years and cost thousands or
even millions of dollars.  Imagine a company that builds
a factory to manufacture a new product or a family that
sinks its life savings into a restaurant.  If they miscalculated,
the downside is huge and it may be a long, long time
before they can get back into the game with another
attempt.

The Internet is far, far, far more forgiving.

The process of finding a market and testing an offer on the
Internet can be accomplished in days, sometimes in hours (if the
market is big enough) and rather than force you to mortgage
the house, the whole process can cost less than
what the average family spends on a nice dinner out.

The formula is simplicity itself:

1. Find an online market
2. Create or acquire a product to offer to it
3. Buy a little traffic and run it past your offer
4. Count

If you've got a winner, you'll know it fast.  If you've got a loser,
you'll know that fast too and can go on to something else.
The secret is to develop an impersonal, 'electrician's'
attitude to the process.  Keep testing power sources
(markets.) Keep trying new plugs (offers.)

One winner can create a stream of income that will
pay your cable bill, your car payment, your mortgage,
your kids' college tuition.  Not everything you try will
be a winner and not everything you try will win big, but
each time you go through the process, you'll get closer
and closer to your ultimate financial breakthrough.

Remember, there is no 'Big Bean Counter in the Sky'
who has pre-determined how much you can make
based on your genes, your soul, or your 'luck.'

Money is completely impersonal and, like electricity,
flows according to its own laws. To tap in, you
don't have to be a rocket scientist. Just put on
your overalls, roll up you sleeves and look for
an outlet you can plug into. Don't make it personal.
It's not.

Law of Prosperity Number Three:

"The ultimate purpose of making money is to be able to
live your life the way you choose."

Since you are going to take the first two rules to heart
and apply them, you're going to make money, and probably
a lot of it. Some day, you'll wake up and discover that
you've accidentally let more money pile up in your checking
account than you used to live on all year.

And that's when you're going to have to get really
smart about money.

We've all heard stories or met people who've
made a ton of money and been utterly
miserable human beings. Don't worry. Misery and
having money have nothing in common, but
like electricity, money will burn you if you misuse it.

For example:

Money is not a sane way to measure your self worth.

If you're trying to prove to the world how valuable you are by
how  much money you can make, you've already lost that game.
It's highly unlikely that you're going to catch up with the Walton
family (Wal-Mart), Bill Gates, or Warren Buffett. 

Money is also not a substitute for all the simple things
that we as human beings are designed to enjoy - and need:
family, friends,  recreation, community.

Unfortunately, the pursuit of money can become a
mindless end in itself: long hours, social isolation,
abusing one's health, putting normal life 'on hold.'

Fortunately, the antidote is simple: think. 

Every day.  Devote a little time, every day and without fail, to
thinking about your life and where it's headed and what's important
to you.  Strangely enough, you'll not only lead a happier life,
you'll probably also find the whole 'making money' process a lot easier too.