I'm gonna tell you how to spot fake Diesel clothing so you don't spend a lot of money and go through the headache of trying to get it back.

First I'll give you a little background as to why I can claim to be an authority on real Diesel clothing. I have been a Dieselholic since 1998 when I was introduced to their clothing. In around 1999 Diesel started to us a micro stitch on the backs of their tags as a counterfeit measure. The micro stitch is a small strip on the backs of the shirt tags with a micro Diesel printed on it like the strips inserted in US Currency. In the US it was hard to come by fake Diesel clothing so it wasn't a big deal, then enter Thailand. Thailand was the #1 producer of fake Diesel clothing around 2000. Anything Diesel from Thailand should be considered fake. Over the past 7 years on Ebay I have not seen anything authentic come out of Thailand and I have often warned bidders that the items were fake. Thailand produces hideous shirts, slaps OLD Diesel labels on them and tries to sell them as Diesel. The style of these clothes alone should tell you they are fake.

Thailand has now taken a back seat to China. They are taking over the counterfeiting of Diesel. These clothes are very much like the real Diesel clothing, but there are still ways to tell them apart. First the Micro-stitch is still the 1st line of defense. There aren't any counterfeits out there that have perfected the micro stitch yet. Some counterfeits have a strip that looks real at a glance, but when you look closely you can see that it does not say "Diesel", it's just a strip of foil. Second is the stitching used on the tag. Diesel stitches their tags a certain way and it should always be clean and straight. My wife bought a jacket on Ebay from a Canadian seller who assured us it was "authentic"(usually code for fake). As soon as we got the jacket we checked the Micro-stitch, fake. But this was a damn good copy of the real jacket being sold in Diesel stores. We took it to our local Diesel shop and it even fooled them until we pointed out the strip. Upon further inspection they told us the tag was stitched the wrong way and it was kinda sloppy. Other than that the jacked looked just like the real one. The jacket was sent to their NY office for further inspection and they confirmed everything and we quite surprised that it had been copied so quickly.

So, my advice, anything coming from China, Hong Kong or Thailand claiming to be Diesel should be assumed to be fake. Of course there are also fakes coming from Canada, Australia and the US. Always ask to see the micro stitch before bidding. Ask to see a close up picture of the stitching on the tag too.

Diesel is without a doubt one of the funnest fashion companies out there. If people continue to sell their fake goods it could impact their future and those of us who love their clothes. If you have been sold fake goods you can contact me or your local Diesel store. I will give you the NY Corporate office #s so you can contact them and let them know.