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How to format a Pleasing Guide

by: shipscript( 29Feedback score is 10 to 49) Top 1000 Reviewer
15 out of 22 people found this guide helpful.


Present an eye-appealing layout. 

Bringing buyers to your guides is only half the battle. The other half is getting them to actually read it.  Readers are drawn to attractively laid out pages - which is what we will address here - and they also enjoy guides that are well thought out, and that use appropriate grammar and sentence structure.

Since food is such a tempting subject, I thought I would use a recipe as a formatting example. So open this guide in another browser window and follow along with me:

Tangy-Potato-Salad-that-even-a-Beginner-can-Make
http://reviews.ebay.com/_W0QQugidZ10000000001135902


Title

Titles are important. I could have just called this a potato salad recipe or mom's potato salad. But then it would just look like every other potato salad. I wanted it to be different, and decided to use the qualifier that anyone could successfully make this salad with the instructions given (or so we shall see).

Lead-in

The first sentence or two will show in the search results, so it is important to lead off with some substance that will draw the reader into your page. If you choose to include a title inside the page, it will become part of that first paragraph in the searches, so pay attention to how your inner title meshes with the first sentence. I chose to add a parenthetical phrase to the inner title, and it makes a very useful divider for the search paragraph. Hyphens or a period will also work. See how it works when the guide displays in this search?

http://search.reviews.ebay.com/Potluck-Recipes

Structure

Page structure is next. The Guide Editor has three heading options, and we will use them all to help divide the page into bite-sized pieces. In the recipe example, Heading 1 is used to make the title at the top and to close the page at the bottom with a horizontal line. I think closing the page is important to show where the content ends and where other miscellaneous credits begin, particularly if there are a lot of trailers.

After composing the content, it was easy to break it into three logical groupings, with a blue Heading 2 for each group. As content grows longer, it becomes more necessary to add headings and break it into more manageable chunks. The nature of the recipe required the use of Heading 3 for every paragraph - but too many headings can look confusing. So to counteract that effect, we used offsets.

  The entire content under each heading 2 is indented one block level, using the indent button on the guide toolbar. That leaves the blue heading 2 outdented and easy to spot. This helps tremendously to corral content when a page has a lot of short lines, bullets, and titles that break up a section.

  The content itself is split between bullet lists and paragraph text. Bullets were chosen for the lists of ingredients and for the specific preparation instructions. However, prose was a better choice for the explanatory sections. Bullet lists are easy to read and should be used to enumerate features or lists to make then quick and easy to find. Never center bullet lists - that would entirely defeat their purpose.

Photos

Photos are very important in a longer guide, as they additionally break up the page; and photos tend to invite the reader into a page. So a few photos were selected and added using the guide uploader. Then to make a pleasing composition, the photos were further indented so that they would fit in with the text.



Standard guide photos were tried first, but the food seemd too tiny and distant. The solution was to replace two of the photos with larger photos that were uploaded to an About Me page. They were worked into the guide using the method described in the Larger Photos guide. If I had a Picture Manager account, I might have made all the photos that larger size; but as it is, a mixed grouping of photo sizes is just fine too.

Conclusion

The visual layout of the page includes paragraphs that have between 2 and 5 sentences and that each contain a complete thought. White space and visual interest is added to the page by using headings, indents, and photos. These elements give the eye a resting place while reading, and provide signposts for returning to the page if the reader looks away. All of these features are as important to a positive reading experience as is the content itself.

 

Please see my other guides for Auction Template help, Page Design Basics, and useful tidbits:


The About ME page design series:

Summary  - The 10 Design Basics for a Better ME page
Design Basics 1  - Getting the most from Color
Design Basics 2  - Using Fonts
Design Basics 3  - Effective use of White space
Design Basics 4  - Using Photos
Design Basics 5  - Backgrounds and Borders
Design Basics 6  - Multimedia
Design Basics 7  - Top 10 Design Mistakes

Auction Template Help:

eBay Guide Help:

Copyright © 2006 shipscript Free Tools for Better Auctions

 



Guide ID: 10000000001198237Guide created: 06/14/06 (updated 02/28/09)

 
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