Overwhelmingly, over 70% or Coach purses sold on eBay are fake.  While eBay goes all out to stop such sellers, these sellers come in hundreds.  It is amazing how many times we see, even our own customers, being lured by an incredibly  good price and placing a bid on a fake item.  The truth is that if it is too good to be true, then it probably isn't.  Here are some hints:

• Private Feedback.  Stay away from any seller who does not allow you to read their feedback.  Anyone with nothing to hide has no reason to make their feedback private.  Even if the feedback is 100% you should never trust sellers with private feedback.  Everyone knows that the feedback system works both ways.  If some one leaves you negative feedback, you can do the same.  And most buyers, even though they are upset that they bought a fake item, are willing to leave positive feedback in exchange for their total refund.  However, no seller would want other people to see feedback comments such as "Seller promptly refunded my money.."
• No PayPal payment support.  Don't make any purchases from any sellers who do not accept payments through PayPal.  The odds are that it is PayPal who does not want to work with them because of problem sales in the past.  Insist that you pay through PayPal and never deal with sellers who only accept Money Orders or Wire Transfers.  Don't believe any of the excuses used.  They are most likely a lie.
• Out-of-focus photos.  Beware of sellers who do not take close photos of their products.  It may just be because they do not have good cameras or it may be that they do not want you to know the item is fake.  Also, stay away from sellers who steal photos from other sellers or from Coach.  There should never be a valid reason to steal photos.  Not to mention that it is illegal.  We are constantly under attack of sellers of fake products that steal our photos.  If you see one of our photos on someone else's listings assume that they do not have authority to use the photos.  We do not allow anyone or any other company to use our photos.
• The best deal in town.  Even Coach items which are discontinued are not given away at ridiculously low prices.  If you see a purse that is being sold at an incredible price, beware, you may not only be getting a fake item but you may be getting a fake item at a very high price.
• Ask away.  If you have any questions of authenticity, ask the seller.  If the seller is honest, he or she will tell you that they bought the items themselves and they know it is authentic.  Don't buy from sellers who say things like "Well, the vendor that sold it to me says it is authentic".  "As far as I know this is authentic"...
• Dust Bags and Registration cards.  Dust bags and registration cards are amongst the best tools used to lure people to buy their fake items.  The bags themselves can be made for pennies and any printer can print the registration warranty cards.  All new Coach purses can be registered directly by visiting the Coach website and no longer require a registration card.  One of the main reasons why Coach stopped   the registration cards is because of this same reason.  Most reputable sellers will supply you with a Coach Dust bag upon request but does not advertise them, or even worse, sell them.  A Coach dust bag does not make a fake purse into a real one.
• Fly by night sellers.  Beware of sellers, specially new sellers, who list a lot of items with no reserves.  No one can stay in business by loosing money.  If it is too good to be true....  Well, you know the rest. 

Buying from eBay can not only be a safe experience but also a very rewarding experience.  Most honest sellers are willing to go the extra mile to deliver to you the best of products and service.

To protect yourself look for seller who take time to present to you a professional product.  Look for sellers who go the extra mile to provide for you safety nets, such as PayPal Buyer's Protection, sellers who are bonded and backed by third party companies who stand behind them.  Look for sellers where previous customers have gone the extra mile to write an spectacular feedback comment.   After all, it is them who tell it like it is.

Thanks,

The Cristian Valentino Co