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Now, are you ready for the REAL TRUTH about selling on eBay?
It's simple; don't list too many items for sale using their auction format. Instead, set up one of their stores. The cost starts at just $9.99 per month.
Why is this a good idea?
Let's do the math:
If you list an item for sale using the auction format, the cost is anywhere from $.35 on up to several dollars PER AUCTION. What's worse is that the auctions are only good for 3, 5, 7, or 10 days.
BETTER WAY: Sell the item in your eBay store. The listing price is just 2 or 3 cents per item...and get this...They're good for a FULL 30 days! For example, I recently sold a $500 item that I listed in my eBay store. The listing cost me a whopping 3 cents! The same item, if I'd sold it using the auction format, would have cost me several dollars!
Using eBay's Auction format to list 500 items at a minimum of $.35 each = $175.00 (and these are only good for 7 days each so you'd have to list them 4 times each per month) $175 x 4 = $700.00
List the same 500 items in your eBay store @ just $.03 each = $15 + the $9.99 monthly store fee = $24.99 and they are listed for a full 30 days each!
You save $675.01 per month! HOLY SMOKES!
I'm sure you can clearly see the benefit here. Of course you will want to sell a few CHEAP items using the auction format to try to generate interest & drive customers to your eBay store where they will buy MORE from you. Make sure every auction listing contains a link to your eBay store & TELL THE CUSTOMER TO VISIT YOUR STORE. Sell 10 or so of your 3 or 4 or 5 dollar items as auctions...just enough to get some traffic to your store.
Now, what is it that the REALLY successful PowerSellers do?
They maximize the "back-end" sale.
What this means to you is that once a customer has bought from you, the hard part is over. Now having done business with you, they TRUST you to deliver the goods. You MUST & I REPEAT, MUST try to get that customer to buy again & again.
Never, ever, send a package to a customer without including a sales flyer, catalog or some other special offer in the package to try to entice them to make another purchase. Email them a special offer every week or so.
You NEED repeat customers. Going after the lone, one-time sale is a losing battle. You will not be successful unless you get them to buy again & again & do this with every person you deal with.
Send a thank-you note via postal mail or eMail to every customer & use that opportunity to SELL THEM SOMETHING ELSE.
Another tip:
Sell CONSUMABLE items. You know, stuff that people need to order fairly often. Like socks, t-shirts, work gloves, food items, towels & linens, printer ink cartridges, sell shipping materials to other eBay sellers. You will get REPEAT orders from these customers for months and even years to come.
It's simple; don't list too many items for sale using their auction format. Instead, set up one of their stores. The cost starts at just $9.99 per month.
Why is this a good idea?
Let's do the math:
If you list an item for sale using the auction format, the cost is anywhere from $.35 on up to several dollars PER AUCTION. What's worse is that the auctions are only good for 3, 5, 7, or 10 days.
BETTER WAY: Sell the item in your eBay store. The listing price is just 2 or 3 cents per item...and get this...They're good for a FULL 30 days! For example, I recently sold a $500 item that I listed in my eBay store. The listing cost me a whopping 3 cents! The same item, if I'd sold it using the auction format, would have cost me several dollars!
Using eBay's Auction format to list 500 items at a minimum of $.35 each = $175.00 (and these are only good for 7 days each so you'd have to list them 4 times each per month) $175 x 4 = $700.00
List the same 500 items in your eBay store @ just $.03 each = $15 + the $9.99 monthly store fee = $24.99 and they are listed for a full 30 days each!
You save $675.01 per month! HOLY SMOKES!
I'm sure you can clearly see the benefit here. Of course you will want to sell a few CHEAP items using the auction format to try to generate interest & drive customers to your eBay store where they will buy MORE from you. Make sure every auction listing contains a link to your eBay store & TELL THE CUSTOMER TO VISIT YOUR STORE. Sell 10 or so of your 3 or 4 or 5 dollar items as auctions...just enough to get some traffic to your store.
Now, what is it that the REALLY successful PowerSellers do?
They maximize the "back-end" sale.
What this means to you is that once a customer has bought from you, the hard part is over. Now having done business with you, they TRUST you to deliver the goods. You MUST & I REPEAT, MUST try to get that customer to buy again & again.
Never, ever, send a package to a customer without including a sales flyer, catalog or some other special offer in the package to try to entice them to make another purchase. Email them a special offer every week or so.
You NEED repeat customers. Going after the lone, one-time sale is a losing battle. You will not be successful unless you get them to buy again & again & do this with every person you deal with.
Send a thank-you note via postal mail or eMail to every customer & use that opportunity to SELL THEM SOMETHING ELSE.
Another tip:
Sell CONSUMABLE items. You know, stuff that people need to order fairly often. Like socks, t-shirts, work gloves, food items, towels & linens, printer ink cartridges, sell shipping materials to other eBay sellers. You will get REPEAT orders from these customers for months and even years to come.
Guide created: 09/02/07 (updated 10/15/09)
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