To begin with, OFF is a herbal make-up remover that has been launched by the Lip-Ink brand. Its basic USP includes:

• It removes all remains of all Lip-Ink products from your lips, eyes and face or any other part of body. It is also effective on hair.
• It is herbal and has a PH balance that is completely safe and is so mild that it can also be used to clean the more sensitive eye areas like the inner rim of the eye.
• It helps and and speeds up the natural exfoliation process of your lips, thereby revealing fresh, pink lips. It helps in instantly reviving your lips before applying make-up and after removal as well.

The reason that most make-up removers have a creamy base is that they are greasy and therefore, leave oily trails down your cheeks or around the eyes. To boost effectiveness harsh chemicals are also included in other make-up removers. There are different types of make-up removers for different skin types and different types of make-up. Some companies offer separate removers for the eyes, lips, face and body. OFF is a one-for-all remover suitable for all skin types.

The most important thing is, if you use Lip-Ink semi-permanent color or brow-liner etc., this is the only remover that breaks down the composition of  these products. This means that most of the other removers will not remove Lip-Ink color with such ease as OFF make-up remover. Also before applying Lip-Ink color to your brows or lips, OFF removes all external elements to increase the staying power of the product.

Any other make-up remover does not do even half of what OFF does for your skin. Irritations or inflammations also occur when normal make-up removers are used on sensitive skin. this can be avoided by using herbal OFF remover. Gentle on the skin and harsh on the make-up, your dream make-up remover. It does not leave you looking like a raccoon, instead reveals fresh skin that is truly clean.

Off remover comes in a handy 2 ounce foaming pump. It is also available in a tube that fits in your purse or towelettes. Just about 2 tiny pumps is enough to clean your entire face and it does not leave greasy traces on your skin like other removers. You can even use foaming OFF in the shower. It is not just a remover but also a primer for application of Lip-Ink color.

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