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How a Simple Digital Frame Can Increase Sales

by: papertowel( 1343Feedback score is 1000 to 4,999) Top 1000 Reviewer
2 out of 2 people found this guide helpful.
Guide viewed: 168 times Tags: marketing tips | digital frames | increased sales | digital frames


It is quite difficult to completely explain what you do for a living when your shop is online and your merchandise can only be seen when someone signs on to their computer. It's one thing to say, I make the coolest jewelry, create one of a kind baby blankets, sell vintage collectibles and another to show interested people what you actually have on-line.
But if you spend $20 and maybe one hour of your time, you can have your inventory at your fingertips and easily show anyone your online shop. If you want to know how, then keep reading !
A digital key chain can open new doors for your shop and introduce scores of new customers to your merchandise.
Having a website or a shop on a website means you have to create many digital images in order to put pictures in place with your item description. If you are like me I have a folder on my computer holding literally thousands of images. I'm afraid if I purge those pictures, I'll need them for reference. Actually I store my on a 4G USB external drive but I'm still holding onto them.


Now if you take that little digital key chain, load it with those images of your merchandise, then you are a walking catalog for your store. When you hand someone your business card if they say , oh I would love to see your stuff, ask them do you have a minute and hand them the key chain. Explain they can scroll through and see your items. Now don't be a control freak, let them do the scrolling and let them hand it back to you when they are ready. I always say, take your time but when you have seen enough, just hand it back. Normally they look at about ten or fifteen pictures and get the idea.

These little key chains will hold up to sixty pictures. Be creative don't just have a picture of the item, put your shop name on some of the photos, but your prices.

If you do craft shows, flea markets, antique shows, bazaars, any form of booth set up. Invest just a little more and purchase a large digital frame. These frames can hold up 120 pictures, even more. Set that frame on your table or shelf and let all your customers see your merchandise. I can not tell you how many people will not spend the time walking through the booth looking for things, but will watch that screen and then say, " Oh , show me that or do you have that !!" I know where my merchandise is and I can put my hand right on it.

If I don't have room to take all my merchandise to a show the large frame is very handy as it shows all the items in my  shop or items I might have left at home. Since I go home every night, its very easy to tell them, I will bring this back for you tomorrow. If they hesitate because of an entry fee or distance, then I have two solutions.

a. I go to the front and ask the show manager to give them a ticket so they can enter the next day for free to pick up merchandise.
b. I tell them I'll make a special listing for them on line and they can purchase through there. Just make sure you get their email address so you can send them a quick note.  If they aren't a customer, they quickly become one !

No one really likes to stand and go through photo albums and rarely will they, its meeting the shopping impulse that requires fast thinking from the business person.

You can use many programs to add text to your photos. I am a beginner for Photoshop and that is what I used for this example.
I'm more comfortable with powerpoint and here is a quick explanation. You can always read the help guide, too.
You can do it in Powerpoint, simply add your picture and text to your frame.
Then click select all and all the little parts will be selected, now right click in the middle of the picture, choose group items and it will group the picture and text. Right click once again and click, Save Image. Then save the image as a jpeg.

All these frames come with programs for loading. You just have to have your images in a jpeg format and then you can upload what you want.




Guide ID: 10000000011718972Guide created: 04/24/09 (updated 09/09/09)

 
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