Fashion is a statement! What is yours? Do you know what is HOT? What do you use for the title? Subtitle? Sizing charts? Are you selling Designer Labels? Is your item seasonal? Accessories included? Defects? Know your items to draw in the most fashion conscientious couturieres!
Mothers love to dress their children like they did their baby dolls as little girls! Young girls love to emulate their favorite pop idols and young men go hip hop for the image of getting noticed! That's why advertising ads target the younger adults and teens and why, we spend so much money on fashion baubles! But whey do we need to pay so money for the Fashion Statement? Why do we need to spend so much on items that are not essential to our daily existence? Because we love the competition, the esteem building we are pounded with in daily television, radio, and other media formats! If it feels good, why not? Hence, Ebay has so many fashion categories for helping to find our self proclamations that demand the attention of others! And people are buying!
As a seller, we want fewest questions, highest profit, and items that sell instantly and hoping for the bidding frenzy on our special items! A simple set of fashion guidelines will help us attain the prices we want, to maximize our profits, get noticed, get repeat business and most of all GET THE BID!
A Title that allows one to search effectively, to find exactly the image, we the buyers, are looking for does a better job than a catchy cutsie phrase. A title should include the Designer's Name, a color reference, and the size of the item as well as WHAT the item is! Ex.: Petit Ami Aqua Smocked Dress, size 12 mos (Perfect description!)
But what about special fabrics and features? This is where a subtitles help us cleanch the sale! Ex. Hand smocked, Floral Embroidery Pin Dot Swiss
You can see how those details give enough description, a person already knows the fabric, the color, the size, and custom details!
Another helpful step to sell quickly is to keep up with the jargon, the lingo and adjectives that the fashion industry uses in descriptions of products! Is it BoHo? Feminine? Visual Foreplay? HipHop? Bling bling? Vintage? HipRetro? Today;s buyers tune in to what advertisers jargon describes their own personal style! Use these psychological triggers to your advantage to attract buyers to Buy It Now! Reading the fashion spreads in the paper, style magazines, and keeping up with the entertainment circuit adds appeal to your listing, with just the right magnetism via the vocabulary! Does J.Lo wear those shoes? Then tell us when and where? ex. Seen at the Grammys wearing these Via Spiga Sparklers, J.Lo turned heads! Name the star for instant relativity. Who doesn't want to look like that!?
It is the same as the famous advertising slogan, Be Like Mike. Does your piece carry a designer label? Use it to your advantage! Is it a high priced item? Add a photo of it in your ad to prove its worth! Buyers recognize quality by name brands. Does a certain label wash better? Include washing instructions in the description! When your heart throb Hollywood star wears a Boho Broom Skirt, don't you jump for joy when you find it on sale? Use this tool to your advantage!
Does a recognized better product store carry this brand? If so what are the retail prices of like product? Is your item new, like new, and half the price? Point that out! ex. Found at Neimans Charity Sale, HALF PRICE! This will let the buyer know you have purchased from Neimans, at half off, so they think, Wow! What a bargain! I want that NOW!
Is it off season, yet the fashion magazine you read says it will be hot this fall? Pass on the buzz... ex. This leopard pring suede has Designer Donna Karan clearing the textile district! Yes, keeping customers informed, leads them to trust your knowledge of what's hot and add you to their favorite sellers!
Measurements are another way of assuring you don't get swamped with questiones by wary buyers! I dont want a dress that is cut for tall women, when I am a petite! State measurements like a tailor! Across shoulders, waist, hips. Sleeve and inseam length are important. What kind of neckline? Sleeve hem? Many potential customers are more likely to bid when they can figure the fit out, even if you state one way measurements, lying flat! Take away the reluctance to cinch the sale!
What accessories will match that? Do you have complimentary pieces? Add a blurb in your description! ex Gwyneth Paltrow was seen sporting a copper cuff complimenting not only her brown eyes, but her leopard print meow low riders! People in the know, want to show a perfect ensemble! Why not sell more by informing them whats hot!?
Category Precise is a great way to maximize your profit! Research your tools, categories, sub menus and make sure you are listing correctly! Do you have a Snoopy Biker's shirt? Where will the profit exceed your expectations? Clothing, womens, tops, long sleeve, without collar OR Collectibles, Apparel, Animation Character, Snoopy? Being Conscientious of where to list via the tools Ebay offers will assure a quicker, maximum sell!
Defects! Are they against you? Not necessarily so! Maybe those old levis with the holy pockets are needed by a grunge guitar player! A small seam sewn crooked? Somebody won't care! But the key is to List All Defects to protect your reputation, your feed back and sell it AS IS! A candid sale will make both seller and buyer more aware and less beware! If it is Vintage, scuffed, soured, bleached, shrunk, list it. It is better to gain a customer than make an enemy!
One final tip... When listing an item, make the buyer WANT to pay the higher price you really want! ex Bids start at $9.97 but why chance a bid sniper? Buy It Now $14.97 Do you see the strategy? A $5.00 difference! Yeah close enough to that the fashion tiffany won;t want to chance losing that Bling Bling over a mere $5.00 and you just pocketed, an extra $5.00 right up front! Mark your item opening bid for what you are willing to make opening bid, no reserve, if you want more, ask more!


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