Welcome back! Today we are going to talk about how you can use video editing software helps you touch up raw video and refine it into a powerful marketing tools. For example, you can shorten the video, edit those N.G video, join together different video clips, add sound clips, logos, and even pop over in between video.

We know there are many video editing software available. There are Microsoft Movie Maker, Pinnacle Studio 9, Sony Vegas, Adobe Premier, Camtasia Studio, and Final Cut Pro for Mac are just the few

In this guide, we are going to discuss 2 video editing programs: Microsoft
Movie Maker for Windows and iMovie for Mac. All new computers nowsaday will come with basic video editing software installed.  If not, you can download them free or for very nominal fees from supported websites.


What are the few ways to brand videos with Windows Movie Maker:

1. Add watermark throughout video

This is the most easy way of URL promotion. With a URL watermark brand, it is practically impossible that your viewer miss seeing your website URL. Make sure you have the URL big enough to be seen but not too big that cover the whole video screen.

2. Opening title screen with URL

It is always a good idea to sets the tone for your video first and lets the viewer know up front where they can find more information. You need an opening to look more professional.
Another point to note is, If you use an opening title screen with your URL, it would be best to mention the URL again at the end of the video.

3. Credits screen and end of movie page

Add a credits screen rolls at the end of a video. You can just put a closing screen image with a promotional message together with your website URL.

Below is the list of events likely to occur from finding your video:

1)People watches your video
2)People likes your video,
3)People sees URL at the end of your video,
4)People gets curious and visits your site for more information,
5)People buys something right away.
6)People signs up to mailing list and buy something in the near future.

The point of branding your video with video editing software is to sell the message of buying in the video. The style of branding you use depends on what you want to accomplish as well as your preferences.

Cool! You know how to brand your videos and the next guide you will learn how to actually sell using videos.