Lowe's NYSE: LOW is an American chain of home improvement and major appliance retail stores. Founded in 1946 in North Wilkesboro, North Carolina, the chain now operates (as of February 28, 2006) over 1,225 stores in 49 states (excepting Vermont) and is number 42 on the Fortune 500 list. The chain is based in Mooresville, North Carolina, which is about 30 minutes north of downtown Charlotte. It is now the second-largest hardware chain in the United States of America, after Home Depot. In June 2005, Lowe's announced its interest in the Canadian market. In March 2006, the company decided to open 10 stores by 2007, in the Greater Toronto Area. Lowes has a long term plan of opening 100 stores across Ontario and eventually in other provinces.
Lowe's has attempted to position themselves as a more consumer-friendly alternative to their primary rival, The Home Depot. Many of their advertisements portray Lowe's as an unintimidating warehouse catering to consumers and contractors equally. Lowe's corporate culture is very customer-service oriented and the company makes a point to be welcoming and inviting to consumers.
In 2006, Lowe's adopted a new slogan "Let's Build Something Together" implying to customers that Lowe's has builders ready for their projects (e.g. decks, doghouses, houses, etc.)
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