There are many ways to tell if a UGG is a fake.

1) The bottom of the boot in a Authenic Genuine UGG is recessed with the UGG insignia in a Classic tall or short.

2) The seller says they are made in New Zealand or Austrialia for a Classic Tall or Classic Short.

Uggs are Manufactured by Deckers Outdoor  Corporation They have been making them in China for the past 2 years.  They used to make them in Australia and New Zealand but have not for 2 years or more.

The uggs that are advertised as made in Australia or New Zealand are FAKES.  They are not from Deckers Outdoor Corporation.  They have copied the label and insignia but they are not from Deckers Inc.

3) They are subject to copywright infringement as only Deckers is allowed to use the word UGG.  They have also copied Deckers labels and boxes.

4)  The ones that are fake do not have a raised or emobossed insignia on the bottom of the soles.

5)  ) You can report to UGG Australia any fake ones you see on ebay by going to the bottom of the auction and clicking on report this item.

6) Ugg Australia has required any Authorized Ugg Dealer  to promise and sign an agreement not to sell on ebay. This is from the Deckers Web site: "eBay Sellers/On-Line Auctions and Trade Boards:
UGG® Australia does NOT authorize any of its dealers to sell on eBay, any other on-line auctions or trade boards. UGG® Australia's agreements with its dealers prohibit sales on auction sites. Accordingly, UGG® Australia does not offer its limited warranty or rebates for products purchased on these sites and will not assist with resolution of any disputes including assistance with Pay Pal refund requests."  If the price is below retail then it is most likey a fake as only ebay sellers who buy the boots retail are allowed to sell on ebay.  So if they are buying them retail with tax and having to pay ebay and pay pal fees and they are not seconds and are grade a boots they will be selling for more than retail.   Any boots you see being sold less are usually fakes.  The price of the boot is a good indicator for a fake.


7) The quality of the stitching on the fakes is very bad.

8) The box is different: Genuine Ugg Box is one piece with a flip open lid attached. It is a strong sturdy box. The words "UGG Australia are written in the middle of the lid. The Ugg Logo is a starbust orange sun. It is not big but small.
As of April 2007, Ugg is not making the box with a seperate lid. The top of the box is no longer attached to the bottom. There is a big sunburst on top and 'ugg australia'.  The side of the lid has www.uggaustralia.com.


9) The Care Booklet that comes with the boots is in white. It has the words "Ugg Australia" embossed in silver. This means the letters are raised. You can feel them when you put your finger over them. Fake ones are badly printed and in silver. The pictures in the booklet are sharp and clear. The fakes ones are not. They have been scanned and printed in color and appear fuzzy or unclear. The colors are exaggerated. As of June of 2007 the Care booklet has been replaced with a cream colored card and an insert also in the beige color.  Ugg no longer puts the white booklet in the box with the boots made after June of 2007.

10) Fake uggs do not run a size larger as the real uggs do.

11) Fake uggs are smaller with a wider ankle.

12) Fake uggs are taller than real uggs.

13) The heel of a fake Uggs is much narrower than a authentic UGG

14) Some fakes are not sheepskin but wool dyed  and will smell of the dye.

15)  The UGG label on the rear of the boots is higher up on a fake and the lettering is different from the genuine Ugg. The letters may have gaps between them in the fake in the real they are overlapping.  Label of real ugg.

16)  The shape of the front part of the fake ugg is shorter and goes up at more of an angel than the genuine UGG which has a rounder longer finish.

17)   The Black Uggs have a black  Sole and a  Black Label with Ugg in white.  The fake have tan soles and a brown label.
Authentic Black UGG

18) The sole in a real ugg is flexible.  The fakes are rigid.

19) The chocolate brown ugg has a brown sole the fakes have a white sole.

fake ugg from AustraliaAuthentic Ugg from Deckers Inc. Ugg Australia.

20) Here are two pictures of a fake Ugg The stitching is poor, the material inside is synthetic and notice the heel.  It is much thinner.  The material of this fake is hard suede not soft sheepskin - you can bearly roll them down.Here is a real Ugg. Notice the heel height.This is a close up of the stitching on a real Ugg.

19) The height can be wither taller or shorter than the authentic Ugg. One  classic tall received recently from a fake was 10 inches tall for a size 6 US compared to 12 1/2"  6 US for the authentic UGG. This means that the fake is not much taller than a classic short.

20) The label should be made of material not synthetic and be half way down the inside side of the boot. Occasionally a real ugg will have a synthetic label.  Hand stamped like the fakes. I have some that are stamped and not stitched. 

21)  The Uggs now being sent from Deckers Inc. have a new box.  The top is not attached to the bottom.

22)  The selller leaves out any mention of Deckers in his description.  He is selling Australian Uggs but not Deckers Uggs.  Don't be fooled by this if you want Deckers Uggs.  The box used is similar and copies Deckers Box and Logo, but they are not Deckers Uggs.  If you email the seller he will tell you that he does not sell Deckers Uggs.  An unsuspecting buyer  sees authentic and thinks they are getting Deckers . The seller i is sellling "authentic" australian uggs and leaves out any mention of Deckers. You can email the seller and ask if it is Deckers.

23)10.In the UK there are two main types of fake - the ones with the blue label pinned on and with a dust bag that says "snow boots" and a VERY good fake which has light brown pinned on tags that say "made by CGM Co Ltd". The latter have the correct sole pattern and also the label that says "Made in China". Most purchasers are entirely fooled by this.
24)The sheepskin fur around the boot matches the colour of the boot but the sheepskin fur at the bottom of the boot where your foot sits is always natural (cream) in colour.
25)If the Nightfall is any other color but Chestnut it is a fake. Deckers only makes Nightfall in Chestnut.
26)If you see a Sundance in any other color but Chestnut Sand or Chocolate it is a fake.  Deckers has stopped making it in Black. There may be old stock around but any ones selling large amounts are probably fakes.
27. The stitching on the fakes is very bad.
28. Deckers Uggs do not have any tags hanging from them. They do not have a Blue Label and there is never a mention of Snow Boots or any Brown Protection Bag.
29. The sole of a fake Ugg is about 1/4 inch whereas the real ugg is 1/2 inch thick.
30. Some sellers will sell a KIds ugg for a womens ugg. You can tell as the label has all the sizes  Euro UK and US on a kids ugg whereas the womens ugg only has the US size on it.
31. If the seller is sending the boots directly form his facotry in China... they are fakes. Deckers never does this.
32. A shoe salesman sent me this as another way to tell fakes ..Try holding the fur and then the outside leather and separating them (pinch each and pull apart)... if they do then you know since sheepskin is only one layer with two different sides... fakes are two layers stitched together.

I received this email from a buyer of fakes uggs...

"I purchased 2 pair of UGGs for my wife
The boots matched your "real" photos perfectly. The box, while it had the unattached lid (supposedly pre-2007,) matched. The paperwork matched exactly.
My wife took them to an authorized dealer to confirm their authenticity. They were very impressed with the lengths they have gone to make them look legitimate, but there were a couple key differences.
1) There was a slight smell to them (this was a concern of mine when I inspected them.)
2) The fur passed the "fur burn test" I've read about, but wasn't very soft
3) The sheepskin was not nearly as soft as it should have been
4) My wife wears a 7 1/2 - I purchased 8s and they were tight
5) The upper part of the boots did not roll down easily as they should
 6) I received this email "Also note that in the UK at least, the inside UGG label now has "Made in China" on the revers not the front - another subtle change in an attempt to cathch the fakers out."

If you have found the information helpful in my Guide, please rate it with a yes vote. Help keep it up high in the rankings so that others can find answers with all of this information. Thanks.

If you have purchased a Fake Ugg   you can email Deckers Outdoor Corp. DIrectly at uggip@uggaustralia.com
and  write to them at the above address with details.  You can dispute it on pay pal and send ebay a message that the item was not as described.
Pictures of UGG Fakes

AUTHENTIC UGG BOOTS