Guide To Dodge Dart

The original Dodge Dart was released in 1960.  It was a full-size family vehicle designed to go head to head with the Chevrolet Impala, the Ford Galaxie and the Plymouth Fury.  It was an incredibly successful release, and its sales simply outstripped the competition.

A strange re-design in 1961, however, with minuscule tail-lights, reverse fins and a concave grill left the buying public cold.  Sales plummeted by 50 percent.  Chrysler seemed confused about what to do with the Dart, and 1962 saw a decline in their production. 

However, in 1963 the Dart came into its own once again.  Redesigned, the 1963 Dart was marketed as sporty and high-end.  Available as a coupe/convertible, the Dart began receiving strong positive public interest once again.  Sales of the Dodge Dart remained strong, in fact, through the balance of her production years.  The Dodge Dart became synonymous with durability and longevity. 

There were quite a range of Dodge Dart body styles from which to choose over the year.  Though most people think of the convertible and coupe designs, there were also four-door sedans, two-door fastbacks (the Dodge Dart Sport), and from 1963 to 1966, even a station wagon.  In addition to the American versions, there were country-specific models made in places such as Australia, Brazil, Canada, Columbia, and Spain.