Fritos sponsored several premium paper collectibles with the Magician Mark Wilson.  These items appear on eBay from time to time.  My name is San Diego Magician Michael E. Johnson, and I'm a big fan of Mark Wilson and Nani Darnell.  Here are seven items from my personal collection.

Frito-Lay Trick Panels, size 3 1/2" x 9", a series of six panels with twelve tricks total that you could punch out of the cardstock.  Here's some examples:

Trick Panel #1 had three tricks titled "3 Magical Illusions", with 4 punch-outs; this included "The Mysterious Circles" where you tried to decide which circle was bigger; "The Amazing Boomerangs" where two paper boomerangs changed sizes when placed different; and "The Magician's Top Hat" where you try to guess whether the hat is wider or longer.

Trick Panel #4 featured three tricks titled "You Can't Believe Your Eyes" with 5 punch-out items, "Rabbit In The Hat", which is a word puzzle; "The Wandering Wands", where the audience tries to guess which wand is longest; and "The Disappearing Piece of Cake", where a missing piece in an entire cake turns into a single slice of cake in an empty pan.

Trick Panel #5 had two tricks with three items that punched out.  The tricks are "The Vanishing Rabbit", where one nine rabbits turn into eight rabbits by adjusting the paper a bit; and "The Mysterious Diamonds", an optical illusion where you try to guess which diamonds are the furthest apart.

Trick Panel #6 had one trick, "Master Magicians' Wand" with one cardboard wand that punched out.  In this trick, a wand would levitate in the hand of the Magician.

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Booklet "Have A Hallowe'en Magic Party", 16-page booklet size 2 1/8" x 4 1/8", sponsored by Frito-Lay and Pepsi-Cola. 

Here's the contents, page by page:

1. Cover
2. Mark Wilson's Magic Rules, with printed signature
3. Food Magic: Jack O'Lantern Salad, a recipe using Fritos Corn chips
4. Jumping Jack O'Lantern, a trick where a paper Jack O'Lantern escapes from a string
5. Spirit Glass, where a glass suspended by a thread makes mysterious ringing sounds
6. The Magic Touch, where a bottle of Pepsi balances on the edge of a plate
7. The Mindreader, where the magician determines which of nine bags of Frito-Lay products (Fritos, Cheetos, Ruffles, etc.) is selected by an audience member
8. Witches Broom (A), where the Magician shows feats of strength while the audience holds a broom; on this page, they audience can't push the broom down onto a handkerchief
9. Witches Broom (B), the audience volunteer can't push the Magician back with a broom
10. Spooky Pencil, where a pencil rises up out of an empty bottle of Pepsi
11. Hallowe'en Hypnotism, where an audience volunteer can't pick up a bag of Fritos on the floor
12. Floating Ghost, where the magician appears to levitate underneath a sheet
13. Impossible Levitation, where the magician floats up from beneath a sheet (different method)
14. Flying Cards Party Game, a contest where cards are thrown into a hat, and the winners get Pepsi drinks or Fritos snacks
15. Party Manacles, a rope trick where the hands escape after being tied up
16. Back cover, with a photo of Mark, Nani Darnell and Rebo the Clown, and information on the Mark Wilson Magic Spectacular October 7 - 22, 1967, at the State Fair of Texas

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Postcard in color with Mark Wilson, Nani Darnell holding a bottle of Pepsi, two female assistants holding Lay's potato chips and Fritos, and a gorilla behind them all, size 3" x 5".  On the reverse side is a map for the fair and the location of the "Cinillusion show" sponsored by Frito-Lay and Pepsi-Cola

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Brochure of tricks titled "Mark Wilson, Star of the Magic Land of Alakazam, Presents His Favorite Magic Tricks", courtesy of Pepsi-Cola and Frito-Lay, with photo of Mark, Nani Darnell and Rebo the Clown; size 3 3/8" x 7 1/2" with five panels total.  The back of the panels are blank, but the fronts reveal magic tricks that can be punched out of the cardstock paper.

Here's the contents of the pages:

1. Cover
2. The Mystery of the Pyramids, where the audience places a cardboard coin under one of three pyramids, but the Magician always guesses which one, with 5 punch-outs
3. Master Magician's Wand, where a magic wand levitates in the Magician's hand, with one punch-out of a cardboard wand
4. The Amazing Boomerangs, with 2 punch-outs of boomerangs that seem to shrink or expand depending on how you place them; with a second trick "The Mystery Picture?", where you try to guess what the picture is
5. 4 tricks total, "Meet Me At The State Fair", a puzzle with words; "The Magical Hat", where you guess whether the hat is taller or wider; "The Mysterious Circles" where you guess which circle is larger, and "Answer To Mystery Photo", with the answer to the photo on panel 4

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Here's some more Guides I have written about Magician Mark Wilson:

Dr. Pepper Premium Collectibles & Magician Mark Wilson

Mark Wilson and Nani Darnell Magician Autograph Guide

Pepsi Premium Collectibles With Magician Mark Wilson

Magician Mark Wilson Business Card Collecting Examples

Thanks for viewing my guide!  If you have any updates, please let me know, and I'll keep adding to this guide.  Now I have a favor to ask.  Could you please leave feedback for me below?  That would sure make me happy.  Have a great day!