FOSSIL
Some buyers have expressed confusion over the brand licensed watches made by Fossil.  This guide attempts to explain the issues involved.

Fossil was the first American brand to bring value and style to the watch category, transforming the concept of timekeeping from the purely functional to chic and trendy must-haves for the wrist. Fossil's renowned designers constantly study emerging lifestyle and fashion trends to bring consumers the most innovative and unique products worldwide while ensuring consistency with the Company's existing product offerings and the themes and images associated with its products. Fossil offers an extensive line of watches under its proprietary FOSSIL®, RELIC®, MW®, MW MICHELE®, WRIST NET", WRIST
PDA® and ZODIAC® brands.

Fossil is also the exclusive manufacturer for some of the most prestigious brands in the world, including BURBERRY®, DIESEL®, DKNY®, MICHAEL MICHAEL KORS®, MARC JACOBS®, MARC® by MARC JACOBS and EMPORIO ARMANI®. Fossil also offers jewelry under the FOSSIL, DIESEL and EMPORIO ARMANI brands.  For these designers, watches sold on ebay will often have been purchased from Fossil.  This does not mean they're not authentic, only that they were bought from the manufacturer, not at the designer's store.