If you look at all the various auction listings out there, you'll see a wide variety of listing styles. Some people put their personalities into their listings and use words like " Amazing!" or "Great Deal" Others have a very basic "no frills" style , with clear descriptions, shipping terms and perhaps some photos, but they leave out any glowing adjectives or comments.
              Some bidders share information about their backgrounds and expertise while others prefer to keep it strictly business and reveal nothing about their personal interests. Style options also include using templates or special bordersm  music or even voice recordings to help sell products.

                  CONFUSED ABOUT WHAT STYLE SUITS YOUR LISTINGS? THIS SHOULD HELP:

Some tips:

1. Find what you feel comfortable doing. If you like someone else's listing style, do not copy it word for word but DO learn from the best things that seller did.  Now, think about how you'd write that listing, but in a way that reflects YOUR style. Use words that come naturally to you, not another seller. If you think of yourself as open and friendly, maybe you'd like a little of that to show. But NEVER forget - the focus of a listing should be on the product, not the seller. If you do include personal details, be sure to includes ones that focus on your expertise and knowledge of the item. Example: "I've sold antiques for 20 years and am a certified appraiser" That kind of detail not only says something about you but may convince the bidder to bid on your item.

2. Consider the item you are selling. If you are selling Clown costumes or gag gifts, you may want to get a little bit zany, even humorous, in your listing.  Here's one item I listed in the Weird Items category,  where I emphasized the stranger aspects of this item (okay, okay, to be specific, I called it a Deranged Squirrel ) That casual style worked well, got great bids and over 300 views (many of those viewers looked at my other items as well, increasing ALL my sales that week) -  so don't turn up your nose at listing in the Weird category:
                                                   

On the other hand, if you are selling a valuable genealogical item or atlas, you may want to be very detailed and straightforward which is what I did with this County History book, a repro of an 1880s book:
                                                 
In short, suit your style to the item you are selling.  Think about WHO is most likely to be attracted to a particular item and what they'd like to see in a listing. Know your potential bidders. 

3. Don't be afraid to think outside the box. Part of Ebay lore is the story of the guy who wore his wife's wedding gown to make the sale. It worked! Not everyone would be comfortable with that style of listing, but it sure got attention - and clinched the sale!

4.  Be Yourself. Represent your experience honestly. Don't make things up. If you are real and honest, that will come across. Do not sacrifice honesty and accuracy for "style". Style is NOT lying or exaggeration.

5. Find out what works for other sellers and adapt the best of what you learn to suit your style. Keep experimenting, trying new things and keep note of which auctions grab the most attention and bids.