Sometimes people list the right card under the wrong title. Sometimes it pays off to look using every possibility. Most sellers list an item and don't check it unitl it's done, since they have hundreds of other listings. Other times, they are just misinformed. The best are those rare typos.
A classic example is searching for Cal Ripken Jr. cards. There are a few that think it's spelled Ripk-i-n, which is obviously incorrect. So they are not often viewed by all Ripken fans out there.
Another hard one is the year of the card. Basketball is listed under two years i.e. 1995-96. Most cards, on the back are only printed as 1996, so some will list it as 1996-97. Unless the seller has a galllery photo of the card, the item will not be viewed by those looking for a specific card.
The toughest card to buy, at a good price, and not get ripped off is Michael Jordan's Fleer Rookie card. There has been so many reprints made of this card, it is beneficial for you to research your facts on the card before you buy. Some sellers offer a tutorial on the card, which may cost a couple dollars and can be emailed. I have bought one just to inform myself on the rarity. A couple dollars is nothing compared to a blunderous rip-off purchase on a fake.
Make sure you have a good picture of the card, and it's not blurred, so you can't see the quality of the card. Check every eBay sellers' feedback, just to double check that they are following through with their sales. I know we are all human, and run into our share of badluck. Just make sure you do not get dragged down with them. Sometimes it's too late, so make sure you buy from someone who is Paypal Varified. I am.
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