Regardless of how you buy your property, a big key to this business is finding Buyers for your properties. Just as there are a lot of varied ways to buy, there are ways to sell as well. What we want to do here is elaborate on a few techniques and strategies that will help you find those Buyers. One of the most time consuming and frustrating processes of this business can be working with your buyers. You will want to assemble a team of competent professionals to further assist you. One of the biggest allies you will have is a good mortgage broker.


You want to find a well-rounded broker who has been in the business of getting FHA, as well as conventional financing, and someone that has a working  relationship with some of the sub-par lenders. You want someone who knows how to document alternative credit to a Buyer’s credit report. I work with a guy that will get Blockbuster Video account on a credit report. You need a lender familiar with zero-down strategies, and Seller carry-backs.


Ideally this individual has been in business at least 5 or 10 or more years. Their level of expertise, and relationships with lender reps will benefit you greatly. Ideally it is nice if their office also handles the processing, and underwriting of the files. They could also be direct founders. I know that is a mouthful, but what you are looking for is knowledge. Good lenders work with systems, and once you learn their systems and the papers they need to chase to close a deal, it will assist you in getting your money faster. If you are not having calls returned promptly, and closings that don’t happen on time, you need to get a new mortgage broker. I would encourage you to develop relationships with several different kinds.


As soon as you get a property under contract, you want to start building a Buyer list, and categorizing them. Some may be “All Cash” wholesale Buyers. These are easy to find if you run an ad like “Steal My House”. Take a minute and interview them to find out what they look for in a deal. Then, call them on every deal that fits the category. Lease Purchase buyers are also easy to find. Just run an ad like:


Aside from doing the obvious, like putting up yard signs, take a few minutes and put up directional signs in the neighborhood that bring in traffic from busy streets. While you may not get the Buyer driving by, you may get a neighbor that has a friend or relative looking. It is also important that you put up a flyer in front of the house that lists all the benefits of owning your property. 40% of Sales Come from Signs Whether the property is For Sale, or Rent, or Rent-to-Own, sign traffic is one the most effective ways of generating buyers. 24 Hour Voice Mail vs. Live Answering Service When you have Buyers call you, where should you take the call? Nothing is more frustrating to a Buyer then not getting a hold of someone about the property they are interested in. I have used both 24- hour voice-mail, and live answering services effectively, and I recommend the live answering whenever you can afford it. A Buyer will go cold on a property in hours if they don’t talk to someone - or worse yet, they will find another house. For cost savings, I prefer to have all calls from a newspaper ad or signs go into a 24 hr. live answering service that will answer their questions. It is highly important that you call potential buyers as fast as possible, within minutes if you can.

When preparing the house for show, I make sure all the widow blinds are open, yard clean etc. so they can get a good look at it before they call me. It  is really nice to have them already mentally buy the house before we ever visit. Make sure you have flyers in an outdoor flyer holder like the info-tube or info-pak. I also recommend taping a flyer to an inside window facing outwards just in case your flyers run out the prospective buyers still have a way to get info on the property.