I've been a member of eBay for a few years, and a lover of Juicy Couture Jewelry since the line first started and recently I've noticed more and more counterfeit Juicy charms, necklaces, bracelets and earrings appearing on eBay.  When I see a listing with an obviously fake item, I sometimes want to email the bidder and ask them if they know they're being scammed.  That is why I have written this guide.

First thing:

Juicy introduces hundreds of new jewelry items every year and discontinues hundreds more, so do your research before you buy.  Check Nordstrom, Adasa, eLuxury, Neiman Marcus or other e-commerce sites to see if the item actually exists or is produced in that color.  You wouldn't believe how many sellers manage to pass something fake off as real simply by stating that the items is no longer in stores or was produced in a color it wasn't.

Here are some examples:

   

Neither of these necklaces were produced in Silver, and the earrings were never produced by Juicy Couture; all are fake.  The authentic gold necklaces are quite rare now as Juicy stopped producing them years ago.  When Juicy Couture first started making Jewelry everything was gold-tone.  They only started producing things in Silver about a year ago and still only make most of their items in gold so research is important.  This brings me to the second thing...

Make sure the seller is showing the item in the box.  Juicy Couture boxes are distinctive and most counterfeiters have not been able to accurately reproduce them, so a lot of people just get around that by not showing them.  The original ones are black with blue terry interior, the newest ones are dark brown with pink terry interior, though some of the necklaces, bracelets and earrings come in pink heart shaped boxes with brown leather interior. 

Here's a real Juicy charm box, real Juicy earring box and a real Juicy heart shaped box:

    

Notice that the charm is affixed to the box using a gold ring.  The counterfeit charms always have white ribbon instead.  The earrings almost always come in boxes such as this one above.  If a seller isn't offering the box, ask why.  No reputable seller will mind, and most will state the reason in the listing itself so you don't have to ask.  This brings me to the third thing...

Make sure the listing states Authentic, not Auth.  When I first started on eBay, Auth. was mostly used because Authentic took up too much space in a listing title, but now people are using it to mean, fake, but real looking.  Also, look for spelling errors in the title or listing titles that things like "JUICY necklace COUTURE charm".  Sellers using titles such as this one are not selling real Juicy Couture items, and can claim later that they weren't offering an authentic t-shirt, but an authentic t-sheet or an authentic COUTURE item, with JUICY printed on it.  eBay has a great spell-check program so words spelled incorrectly might be intentional.

This is a good time to talk about sellers outside North America.  You do see a lot of fake Juicy merchandise coming from Asia so a lot of people just recommend not buying anything from outside the U.S.  I've seen fake stuff being sold from the U.S. so this may not be the best strategy to avoid counterfeit goods.  Being Canadian myself, I never mind someone asking me where I got something.  It may seem strange, but authentic Juicy Couture is sold world-wide so people in a lot of different countries do have access.  Unfortunately counterfeit Juicy Couture is also sold world-wide so you have to be careful.  This brings me to the fourth thing...

Be wary of sellers who have multiple listings with the same item, especially items you can't find anywhere else.  Most reputable sellers use the multiple items feature in one Buy-it-now listing.  A lot of these reputable sellers also have eBay stores and About Me pages so you can get to know them.  This is why eBay always recommends you check the sellers feedback BEFORE you buy.  If you can't, either because the seller has made their feedback private or because the listings were private, be wary.  Also notice the neutral feedback, or comments such as "Item not as described"  Or "Looked different in the Picture"  Feedback is one of the best tools on eBay for avoiding fake goods, so use it!  This brings me to the final thing...

The price.  Charms average $30-$60 ($30 is rare), necklaces start at $55 (for the starter charm necklace) and earrings at $35 for studs and $50 for hoops and other types and bracelets start at $35 (for the starter charm bracelet).  Sure we all come to eBay hoping to grab that dream bargain, and $1.00 starting prices are not rare, but few people can afford to sell something for less than they bought it for.

I hope this guide has helped you figure out what authentic Juicy Couture jewelry looks like.  Thanks for reading it!