FY Eye that's the name of Benefit's new eye shadow primer.  It comes in a small jar and it looks sort of like clay. It's smooth to the touch and works great.  The best thing about Benefit's FY Eye Eyeshadow Primer is that it will last and last.  That's because you only need a smidgen of it to keep your shadow on all day and to keep those pesky creases from forming.  You should try it I think it will give Urban Decay's Lotion Potion's eye shadow primer a run for its money.