How to eliminate potential complaints:

1.      Include enough of a description to satisfy all of the questions your buyers may want or need to know.  This includes size, measurements, shipping method, etc.

2.      Make sure to have a clear TOS.  Make your TOS as simple to follow as possible.  If you accept multiple forms of online payments make sure to use the same email address.  This also cuts down on buyer confusion.  You do not want to make it difficult for a buyer to pay you. 

3.      Be very careful about what issues you bring to a public forum.  Will your buyer have access to what you are saying?  Are you saying anything that could cause them to have negative feelings towards the transaction?  Feel free to ask for help, but be sure not to insult your customers (especially in a forum where you can pick up additional customers).  How you handle adversity can very well gain or loss you customers.

4.      Let your buyers know everything you are doing for them.  Just because you may know, doesn’t mean they do.  Do you include any extras?  Is your packaging superb?  Do you keep in constant contact with your buyers throughout the buying process?  A ME page is a great way to let your buyers know what you do for them and what you get out of the selling process.

5.      Be easily accessible.  Don't make it difficult for your clients to reach you. Include your contact information in all emailsmand in your listings. However, you don't want to appear needy or too flexible. Set your business policies and stick to them, including when you are available and working and when you aren't.

6.      Correct your own mistakes.  Everybody makes mistakes. Be willing to admit your mistakes and errors. Then arrange to correct any damage that may have been experienced due to your mistake. And, no, you can not charge the client for your expenses and time required to fix your mistake.

7.      Adhere to all laws incumbent upon your business.  Make sure you are operating in the clear with all regulations and laws that are applicable to your.  The best plan is to follow the law or regulation as it’s written.  If you are caught and prosecuted (in any way), it is not a defense to say that others have done it too or that those who police it let you get away with it before.

8.      Don't waste time on activities that can be automated. For instance, use a template to build new pages for your site. Automation frees up your time so you can concentrate on the important stuff.