Millions of eBay auctions are ignored or missed entirely by consumers and - or searchers, due simply to the fact that the Auction Headlines lack the hot keywords that people search for online.

As a technical & customer support representative, I receive emails from inquiring eBay entrepreneurs complaining about not being noticed on eBay...

"What can I do?" they ask me. Well, let's think about this for a moment. How exactly are you listing your item, specifically in the Title? What are you saying about your item? How are you describing it?

You must consider who would purchase your item, and what would they type into the "search terms" on eBay to find it. This is CRITICAL. These are also known as keywords.

If you don't know about the power of keywords, then you should start here.

You could use Yahoo's Overture to search the most recent and popular keywords. Or perhaps you could find another free key-word generator on the internet. Another source would be ebay.pulse.com. That gives you the top 10 most searched terms in a given category.

I've found a much simpler - and over-looked function - using an efficient little program called HotItemFinder. It will analyze the most recently searched terms from the ebay databases, and also return the most popular searched items by category as you specify.

Now keep in mind, this software is merely a TOOL. It won't do the thinking for you. But it should help you immensely in writing your auction titles if you pay attention to the keyword suggestions.