Hello,
 I noticed here on eBay, their are alot of items being sold as in the title and descriptions as 14kt gold, then when you check their feedback you see unhappy customers that it was either gold Plated or not even plated just gold tone,  many of these selling are from CHINA and you can report that you bought an item not as described, the more people that do this, the better it will be for the community! So if you bought something not CLEARLY stated as 14kt gold electroplated, in the title or the description  ect...than go to the listing page, scroll to the bottom of the page, and click on report this item, click on Counterfeits and Copyright violations, the fraudulent listings, then you received an item that may be fake, the it will ask when purchased ect..ect..if you file the report with eBay, they may just see this is is really False advertising, i know their will be people that say, you must know its a fake when its 99 cents, thats not the point, it clogs the search with 14 gold items, that aren't 14kt gold items, I or you shouldn't have to waste our time to click on the listing to find its fake, and even so most are not even being listed in the description as PLATED at the very least, this is whats falsely advertising is, they are omitting plated ect...and eBay should know about it, the more reports the better they may listen:)...Please vote if you found this useful...kind regards and have a great day!