Remember, eBay is keyword sensitive. When selling items, remember to check the spelling to make sure it's correct. For example: One of the all time misconceptions in the heavy truck and automotive world is how to spell the word "Cummins". For some reason, people through out the years, have been adding the letter "G" into Cummins, making it "Cummings". It is not spelled this way. There is NO "G" in Cummins. When selling an item, if you miss-spell the items brand name, or name in the title, few people will see it. When buying an item, try searching for the item you want, by using various ways of spelling it's name, even try miss-spelling the name, you may find a hidden deal, because of someone’s spelling error!!!