Like movie posters, collecting movie postcards, handbills and other premiums is slowly gaining popularity and value. Movie postcard/freecard production is relatively recent and started in Europe in the late 80s/early 90s. Since then, there are over 500 publishers and over 70 countries producing these cards. As each publisher produces variant designs for any respective movie, there and by many versions of a movie postcard. Since circulation is restricted to the publisher's location/country and in limited quantities, some designs can be hard to obtain, hence gaining in value.

Movie postcards can come in various versions: regular, odd-sized, die-cut, lenticular, scented, stickers, prismic. Postcards can be used for promotional purposes only, or sold as movie merchandise to the general public.

Movie handbills/flyers/heralds (also known as chirashis in Japan) are no longer produced in the US. Once distributed at cinema corners, these are now mostly only released in Europe and the Asia Pacific region. Japanese chirashis have been produceds for decades and those from the 60's are now quite valuable as well.

Unlike movie posters, movie postcards/handbills are much smaller and therefore easier to store. Their good quality and beautiful pictures make them suitable for framing and collecting, especially for those with limited space.

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