We wanted to write a review on the Canon Power Shot A720 IS, because it is the best Camera for the price and can do just about anything a more expensive Camera will do.  It takes marvelous Macro Pictures, and with the 8.0 Mega Pixel you'll get wonderful photographs for eBay (watch your sales soar).  The 6X Optical Zoom is an added Plus, but make certain you don't buy a Camera with a Digital Zoom, as that is a bogus Zoom and added to fool the customer who thinks they are getting a regular Zoom.  This Camera has so many features but doesn't require a professional photographers expertise to use it.  It comes fully automatic, or you can put it on manual.  Pictures can be taken in Sharp Full Color (Vivid), or Sepia, or Neutral, or Black and White, or Custom Color.  When you turn the Camera on it makes a noise like a Chime, which is similar to the XP Version of Windows.  It has a large Screen to view your pictures and short movies.  It has settings for night, daylight, indoor, rain, cloudy, etc.  We like to set ours on manual and put it in the Tungsten setting so that indoor shots do not appear yellowish, which digital's will do if not in proper lighting.  The Macro Lens is terrific.  The close-ups are sharp and you can actually see the items better with the Macro Lens shot, than you could if you looked at the item with the naked eye. It has a portrait setting and can actually detect faces.  It also has an image stabilizer so that your pictures won't appear blurred.  You can download the pictures into your computer with ease as Windows XP will recognize it immediately, which will give you a choice of how you want it downloaded into your computer, whether you want the pictures to be listed individually, or in a folder, which makes it an easy task to find the pictures once you've downloaded them into your computer.  It is an absolutely awesome Camera and half or less than half of what you'd pay for an SLR.  We would recommend it to anyone looking for a Camera who wishes to get great shots for their eBay store or just listing items to sell from your home on eBay.  It has the tiny movie camera capability, but we haven't tried that yet.  It truly is an incredible Camera, and you won't regret this purchase.  Look for it on auction on eBay!  They go from $250.00 and downward in price.  If you have any other questions, feel free to email us from this listing.  Why pay more, when you can buy this one for less?  It does everything you'll ever need it to do.  We're still learning how to use it, but every time we discover more benefits from this easy to use Camera.  This is a Five Star Camera!  It was also rated by Kim Komando, Computer Wizard, as best Camera for the price!  You can't lose if you buy this one folks.  The only downside is that you'll need to buy rechargeable batteries, because this one eats them up faster than any Camera I've used.  Probably because of its finer features and its numerous capabilities.  Hopefully, someday they'll make one with a built in charger, or a Nuclear Battery (LOL).  :)