Im atempting to help both the beginning collecor and the advanced collector with this guide. Probably no one including the inventor of the magic elixer we all know as coca cola could have imagined how huge the demand for Coca Cola product would be or how far reached it would become. Coca Cola has become a know household name all over the world. During WWII Coca Cola set up plants so they could supply the American GIs with the comforting hometown soda pop Coca Cola. Coca cola needs no introduction its as American a Apple Pie and Baseball. With that said there are a few factors you should consider when selling or buying Coca Cola items. Condition,Location,how rare the item is. Condition: Buy a price guide and become familiar with it,take it with you when your out at antique stores and use it as your refrence. Location: A bottle mass produced in Texas is probablly not going to worth as much in Texas were It was widely avalible as in japan it would be worth more ect. Always ask yourself how rare is this item? And again with this make sure you are familiar with your price guide and the variety of Coca Cola collectibles out there. Good luck buing,selling, and collecting.