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Buying a clarity enhanced diamond is a safe invesment

by: ajdiamonds ( private )
8 out of 9 people found this guide helpful.


AJDiamonds is proud to have become the leaders in selling clarity enhanced diamonds directly to consumers. While Yehuda and Oved Diamonds deal with jewelery stores only and create a huge markup, AJ Diamonds bypasses the huge overhead involved, and passes on the savings directly to our customers. That is why a 1.05 ct Ideal Cut round brilliant certified G color and VS1 clartiy enhanced diamond at AJ Diamonds would sell directly to a customer for $3,000, while the same diamond  advertised on Yehuda's website would sell for $6,331.
That is correct ;AJDiamonds will save you 50% or more off the highest quality clarity enhanced diamonds compared to the other leaders in our industry. Not to mention, we will deal with you our consumer direct, and offer you top notch customer service throughout.

We would like to share with you some facts and our opinions based on our expertise in dealing with clarity enhanced stones, on why you should buy a clarity enhanced diamond and why you dont ever have to worry about it.
The most common false statements regarding clarity enhanced diamonds is that the diamond will shatter or break and is not durable, or that the diamond will turn a different color over time. A clarity enhanced diamond is just as durable as a non-enhanced diamond and will never shatter or break. Some jewelers seem to take the term "fracture-filled", which is one of the 2 methods used to enhance a diamond, and use the word "fracture" out of context and try to scare you that  the clarity enhanced stone will break. It is simply not true, and over the past 7 years and 30,000 clarity enhanced diamonds we have sold, not one has ever shattered. Regarding the color changing, a clarity enhanced diamonds color has never been altered to begin with, therefore will never change colors.

If the enhancement of the diamond should come out, and that will only happen with a direct torch put on the stone, some imperfections will reapper to make the diamond not look as nice. The good news is that can fixed 100% of the time. If a diamonds clarity was improved the first time, AJDiamonds can re-enhance the stone to make it look exactly the same as the first day you received it.

We believe a high quality clarity enhanced diamond is a sound investment. The way a clarity enhanced diamond is appraised, is the Gem Lab will take 20-30% off the retail value compared to an identical non-enhanced diamond. The good news is the diamond of identical quality will be sold by us for 50-60% less. Therefore, investment wise you are ahead of the game about 20-30% on your purchase. Another reason enhanced diamonds are a safe and secure investment is that the concept is only 30 years and is still not considered fully mainstream. As the demand and popularity for enhanced diamonds increases, the cost for quality enhanced diamonds will increase as well, making the diamond you purchased worth more. It is like you are getting in on the ground floor of a great investment. The popularity of clarity enhanced diamonds has increased tremendously over the past few years, and should continue to as time goes on and word gets out.
And most importantly you will have the comfort of purchasing a real natural diamond from the earth that will always have value and nobody would ever know via naked eye that the diamond was enhanced.
The slogan "get more bang for your buck" could not fit more perfectly with the purchase of a clarity enhanced stone.






Guide ID: 10000000008924712Guide created: 10/05/08 (updated 04/01/09)

 
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