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 I used to work as a Senior Packaging Engineer for a major catalog company.  It was my job to travel to other countries to teach manufacturers how to package for mail order.  These are a few of the biggest and most common mistakes that I saw and some easy solutions.

1)  BIG MISTAKE !...Packing a fragile, hollow item in styrofoam peanuts!  In transit a box is vibrated and shaken to the point that the item will move or travel through the peanuts to the side of the box that will invariably be the side that the box is dropped on.

SOLUTION...First...if you have a hollow item and can pack the inside with newspaper or peanuts, do so, and do it tightly.  That will absorb any shock that would be transmitted from the outside of the item. It doesn't matter how well the outside of the item is packed if you don't pack the inside too.  Often this simple change saved many of our shipments of vases and such.

SOLUTION...You can still use peanuts (if you must) as long as you pack them so tightly as to keep the item from traveling through them.

SOLUTION..."Suspend" the wrapped item in the box by putting that box in another larger box with some shock absorbing material on every side around the inner box. (newspaper, peanuts, block foam, toilet paper or paper towel centers, fast food drink holders, etc.)  Using two boxes is more expensive but if you have a valuable, one of a kind item, it saves a lot of time and trouble!

2)   BIG MISTAKE !...Wrapping a fragile or painted  item in paper...almost any kind of paper is abrasive when in transit ; even kleenex. 

SOLUTION...Wrap the item first in a plastic bag.  I use all my recycled grocery bags.  Then you can wrap it in paper or whatever else you want.

3)   BIG MISTAKE !... Believing that a FRAGILE sticker is going to make people handle it differently than everything else!  I used to tell manufacturers in other countries that putting a FRAGILE sticker on an item in America is like telling some people "throw it harder and farther!"

SOLUTION...Pack your item well enough to be able to drop it on all 4 sides, a corner, and all the radiating edges from a height of about 3 ft. without breaking.  That used to be the test for the National Safe Trasit certification.  I personally would not put a FRAGILE sticker on anything.  It is like an invitation to anyone who has had a bad day to take it out on your package!

4)   BIG MISTAKE !... Putting flat glass in a flat box!  Any drop is going to cause torque in the glass.

SOLUTION...always put a few pieces of tape on the mirror or glass to absorb the torque and/or shock, no matter how you package it.

5)   BIG MISTAKE!...Not protecting corners and edges!  Bubble wrap does not protect corners or edges in a drop.  When a bubble breaks, there is no longer any protection where that bubble was.

SOLUTION...If you are sending an item that has corners or edges or both,  always cover the corners and edges  with plastic stretch wrap or Saran Wrap, then wad up newspapers or something to make the corner less sharp and secure that with tape, or stretch wrap, or Saran Wrap.  Another great corner protector is made from styrofoam egg boxes. Just cut up the box to fit on the corners and secure it the same way.  Remember, if you use tape, not to put the tape directly on the surface of the item.  That can do it's own damage.

6)   BIG MISTAKE!...Not considering the weather where you are sending your item.  Hot and Cold conditions affect many materials.  I once had a buyer send me a large architectural piece of iron packed in a flat "ravioli" pack (two pieces of corrugated taped on all sides). It arrived broken in half.

SOLUTION:  Consider that anything, if cold enough, will break...even iron!  Many things will melt or change shape if hot enough.  Package with that in mind.  If you are sending something to a cold place or through a cold place, use an appropriate amount of padding to protect the item.  If something is in jeopardy of changing shape in the heat, package it with enough structure to hold it's shape...like putting a candle in wax paper in a cardboard tube inside the box.  or securing it to a chopstick or some other rigid material.

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