Sometimes we take certain things for granted.  We assume something is one way, when, in fact, though it IS one way for us, there IS an alternative.  eBay selling presents us with all sorts of these opportunities....the opportunity to presume we can't do something, because we are not a ...store owner, power seller, high-digit feedback member...you name it.

I'd like to personalize my end of auction notifications to my customers using my LOGO

Many believe that a LOGO goes with a store, and therefore, no store, no logo.  eBay, in their wording of the end-of-auction customization instructions, perpetuates this theory, stating that "store owner's logos will automatically be added."  But ANY seller can have a logo.  All that is required is to create a logo, or have one created for you and store it on a photo hosting server, which can be accessed to customize your end-of-auction notification.

Why would I want one? 

Well, even if you do not care to open an eBay store, you might well  want to begin gaining "brand" recognition.  When customers see my blue pond with "Judy's Corner" superimposed on it, they associate it with my store, my blog, my listings, and ME.  As a new seller, or one who has yet to find the need to open a store, this name recognition, enforced by the use of a logo can help build your return customer base.  So, I commend those who are serious about their selling and take the time to use the little, free tools eBay provides to help them become established.

OK, so how do I do it?

For those who are interested in including their logo on their end-of-auction notifications,

• first create the logo and
  
• store it....some place like photobucket. 
  
• After you have a logo and it is stored on a server,
  
• go to customize Winning Buyers Emails to learn more about customizing winning buyer emails..
• From within Selling Manager, Select  Automation Preferences (This has been combined with PayPal's Winning Buyer Notification into a single email.)
• Under "Automated Email for Buyers" select "Automatically send a winning buyer notification email to your winning buyer(s) after item has sold."
• Click on the link to customize the end of auction e-mail
  
• There, you can enter the address of the location where you have housed your logo, and you will be able to start using this free, name-branding offering.

Thank you for taking the time to read this.  I hope you will find using your logo helpful to building your eBay selling success.