Bradley mickey mouse watches are highly collectible because they are retired and out of production. A mint bradley watch is a rare find and great for the collector. The history of the Bradley company is such that when Disney was having financial problems in the 50's they were looking for a way to earn some cash very quickly. They linked up with the Bradley watch company to produce Bradley character disney watches and the rest is history. If not for this union Disney may have suffered financial losses and could have had to shut down! Can you imagine this world without Dianey, I can't! The bradley watches were made mostly with precision swiss movements and swiss should appear on the back of the watches. You should see the name Bradley on the dial of the watch if it is a true bradley watch. The originals were wind-up watches and if one is not working properly any jeweler can clean and oil the watch for you and hopefully get the movement going again for you. The wind-up watches used a graphite oil unlike the newer movmenets on the watches that came after them. You can find many character Bradley watches on ebay but question the mintness of the watch before bidding. It can be mint condition but be a watch that is not running.  Specify this in your questions to the seller.