If you aren't Blogging yet, get started!  Blogging is a fast and easy way to inform interested parties about your area of expertise.  In addition, a big plus of Blogging is that Blog posts are picked up much faster by search engines than new Web pages.

Here are some basics you need to consider when working on your Blog:

1. Buy a descriptive domain name and have it point at the eBaY URL for your Blog.  This let's you market your Blog as a unique entity while reflecting the tone and intent of your blog.  Try something catchy and memorable.
2. Make sure you sign up for all the RSS feed hubs that your target market is probably using.  You've probably noticed these graphics, called chicklets, on most Blogs for My Yahoo, Google, My MSN, Newsgator, etc. 
3. Check out Feedburner.com as a way to setup your RSS chicklets (those little graphical icons for the various services), services and Pings. Pinging is when you post new content, the various services that check for updated Blog content get Pinged automatically when you update.  This Ping notifies these services that there is something new on your Blog.  Sort of like search engines for Blogs.
4. Offer the ability to subscribe to your Blog and get posts by e-mail.  Some folks just won't make it to your Blog to see what's new -- make it easy for them!
5. When typing your posts, make sure to use a catchy title as that is the first thing folks will see when your updates are posted.  You want to create a title that will attract their attention while, if possible, integrating keyword phrases about your main focus.
6. It is very important, especially if you are Blogging for business, that you use proper sentence structure, grammar and check for typos.
   
7. Blog as often as possible and do not hesitate to show your personality!  Blogs are expected to be more edgy and visitors actually want to get a an idea of who is behind the type on their screen.  The more information, tips and commentary you can add the better.  Do your best to post at least 3 times each week to keep your visitors and subscribers interested and coming back for more.
   

Those are just the basics to get your Blog up and running so that you can use it to cater to current customers, attract new customers and partners and get additional exposure for your business.  And, you can have fun in the process by Blogging about what you know best!