Many people love the wildlife series in the watches but they don't know if it's gold since it's called Black Hills Gold,actually the watch has an adjustable watch band,the face of the watch is unique it has the gold leaves in the tri-color gold,the face of the animal outline is 12kt.gold and it carries the Black Hills Gold patent,it is manufactured by the gold mines in South Dakota.The watch has a 5 year guarantee hope this helps.