Armand’s second to the last call was a “surprise mystery call” because Armand was unaware of who his guests were going to be. The actual call was almost an hour and a half in length.

To set the stage Armand proclaims, “All events are not created equal” and that there is only one seminar that network marketers attend on a regular basis for more than just continuing education and that is what the Big Seminar is about.
 
Morin then explains how to gauge your business by stating; “You judge a business’s health, simply by judging how the way the business runs internally.” Armand explained how he applied this to his business early on and watched it double over and over again. He summarized that at a critical point it is no longer feasible to grow at such a large multiple and you must then rely on systems for continual steady growth.

Armand was then joined by his surprise guests and began by interviewing Ray Edwards. Ray started by giving a bit of background information on how he got to this point in his career.  He started in radio at age 14 while growing up in Tennessee. From early on he began to study direct response marketing. He later turned that vast knowledge into applying those techniques from radio to new media practices online.

Ray contends that the power of attending business seminars and events are more than about learning internet practices, but also to form connections. His connections from attending live events are a major factor that has contributed to his success.

That covered the first 30 minutes of the 3 part segment, stay tuned for Part # 2.