What does this mean to you, the online business person?

Although this may sound odd, selling in good times is harder
than you think. The reason for this is that most online
business people fail to switch the *type* of offer they make
when economic conditions change.

Here are four changes that you will see take place if the
economy does improve, along with a word about how you can
capitalize on them EARLY. Being early is the key!

First, when economic times are booming, people do NOT buy
business opportunities like they do in a recession. It makes
sense, really. When times are good people are busy making
their bucks in their chosen profession. They don't need
another way to earn, because opportunity is abounding.

Second, when times are good people will spend that surplus
cash upgrading their lifestyle. The boat that Susan wanted,
but delayed buying, becomes a reality in the face of resumed
Christmas bonuses. The new sports car Dave wants moves to
the top of the 'must have' list.

Third, people take the time to shop for and buy *time
saving* devices. While it might be fine and good to spend
time on a task when business is slow, in good economic times
people crave automation.

Fourth, when people have extra cash they look to invest it
in ways that will earn them a *passive* income. By passive I
mean that one doesn't have to expend direct effort to earn.

Earning income on money in the banks is passive income.
Selling products in an follow up system run by an
autoresponder is passive.

Believe it or not, the Internet marketing gurus did not
invent the idea of passive income, Wall Street did.

Now, how can *you* capitalize on these four keys?

Realize that you need to start now to 'make hay while the
sun shines'. That means choosing the products you will
promote, getting your traffic building systems in place,
getting your follow-up systems built, and more.

That said, here are four things you can do now that will
help ensure your success when things turn upward.

1. Review the products you offer. Do you sell a
   business opportunity? That's fine, but you might be wise
   to consider adding some *luxury* items to your offering
   mix. Consider opening an online mall or affiliating
   with a jewelry merchant. Perhaps you could generate
   leads for a car or boat company. Be open to
   diversifying your product line.

2. Review the way you approach the market. People are
   motivated by two general economic factors. These are
   promise of gain and fear of loss. Review your selling
   messages to see which approach you are using, and then
   change what needs changing.

   A *lot* of people who had money lost it in the stock
   market in the last few years. This time around they
   might be more inclined to look at very conservative
   ways of investing or even buy more insurance. It's
   incredibly easy for you to become an affiliate for an
   insurance company and add that service to your
   offerings.

3. Sell the shovels instead of digging yourself. You've
   undoubtedly heard that the people who prospered most
   during the American gold rush were the people who sold
   the shovels, not the people mining for the gold. It's
   100% true, and you can learn (and profit) from the
   idea.

   Find products to offer that deliver TIME to your
   prospects. When economic times are good people will be
   working more at the office and will literally flock to
   *any* product or service that saves them time.

   Teach them to automate their lives with things like
   online reminder services, autoresponders, self-
   replicating website software, and more, and you will do
   well indeed.

4. Line up your marketing avenues. Start doing research
   now on ezines to advertise in, keywords that will apply
   to the market at the time of expansion, joint ventures
   you can make with the *right* people, and more.

Now is the time to THINK about where you would market if you
were marketing life insurance instead of the latest MLM.

While the things that sell during good economic times (like
insurance and time-saving tools) might not be glamorous,
they are incredibly profitable.

Think now about what you will do then, plan wisely, act
early, and you will be the one raking in the profits.