Roc- A –Wear is an urban clothing label created in 1999 by Damon Dash and Jay-Z, heads of the hip hop label Roc–A-Fella Records. Rocawear has clothing lines and accessories for men, women, and children. Its based around streetwear staples like knit tracksuits, dark denim, leather bomber jackets, and fur-lined hoodies. Rocawear was originally targeted to young men but now includes a women’s line as well, the label has been popularized by superstar rappers like Jay-Z, Method Man, and DMX, but Jay-Z insists that Rocawear is “ keeping it real.”

 Since its initial launch in 1999 Rocawear has risen to new heights producing exceptional quality denim jeans, outerwear, original flavorful designs, as well as accessories, hats, belts, lounge wear, and boxers. Rocawear also launched women’s line, children’s line, and international sites. Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers with annual retail sales over $ 700 million.

Rocawear has concentrated on providing its own style with clever innovation in terms of fabrication, application, and design. Rocawear style has expanded it’s appeal beyond the national borders and has become a popular international significance. As a result Rocawear boasts offices in U.S., Canada, and Europe. All in all Rocawear defines the lifestyle for today’s young hip consumers and provides the efficient business attire to retail partners necessary to be a successful market. 

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Written By: Johanna