Marketing is a direct correlation to money and effort. If you have less of one, you need more of the other.

Marketing has to be well rounded and across many media to properly brand your product or service. Think about it. You see commercials about TV and movies on the internet and then on TV you see commercials about the internet.

Why does ebay, as big as it is, put commercials (the 'it' campaign) on TV? Because you need to be constantly building your brand and reminding customers and prospects about you whereever you are.

The bottom line is that even if your business is solely on ebay or the internet, you need to look at offline marketing in addition to online marketing.

Some examples:

Fax Advertising - You can target business buyers with an average of 8-12 people reading the fax.

Door to Door Distribution - Typically higher success rates than direct mail

Print Advertising - Look for industry specific publications to market your online business and negotiate an interview also.

Event Sponsorships - A booth at the right event can generate a lot of high interest prospects.

Networking - Join or start groups specific to your business interests. Bring business cards, brochures, etc and have your business "pitch" memorized and under 60 seconds.

Creating a multi-media marketing approach can greatly improve your online results.