There is one very important step you should take before bidding or buying any item on Ebay!  I have seen so many buyers bid on an item that is going for a very high amount only to go into the Ebay Search and find the same exact product for much cheaper. Don't forget to use different key words in the search.  For example, say you are looking for an Ashton Drake Emily Doll, search under Ashton Drake then do another search under Emily doll.  Or say you are looking for Pria Nutrition Bars. Search under Pria Bars, Nutrion Bars, and diet bars.  Each Seller uses different headings.

I never bid on anthing or do a buy it now without first going to the search and looking to see if anyone else is selling the same product for less.  You'll be surprised with the results!  The other thing you should do is always view seller's other items.  Alot of times a seller will have the same item that is cheaper because bidders are all bidding on the one item rather than checking to see if the seller has anymore.  Try this technique...you won'd be disappointed!  Trust me!