Did you know that there are seven psychological
techniques that literally persuade people to buy?

When I first used them in my sales letter I increased the
response rate by 457% overnight! You can use them not
only in your sales letter but also in your ads, headlines,
and even newsletter.

Trigger #1: Reason Why

Tell people WHY you're doing something. Don't be a
mystery for your customers. People are more likely to
buy from an ordinary person they know something about.

Are you giving 25% discount on your product? Give the
people honest reason why. Are you limiting the number
of products you want to sell? Tell people why.

If you tell your visitors about the reasons of doing
something they will be more likely to trust you and to
buy from you.

Trigger #2: Specifics

Tell the specifics. "How I made $1,058 in a week" sounds
more believable than "How I made $1,000 in a week".

People are skeptics. If you include specifics people will
be more likely to believe you.

If you state a fact, make it specific. General numbers
never sounded plausible.

Trigger #3: Curiosity

We all are extremely curious. We want to know answers to
our questions. Tell people not to open this email and they
will open it. Because they want to know what's inside.

Headlines like "Discover the hidden secret of free ezine
advertising" are always producing great results. You
immediately want to know "What secret?".

Curiosity trigger is a great way to get your email opened.
It also works great in ads and in articles. Like the title
of this article: "What Are 7 Psychological Triggers That
Make People Buy?" :)

Trigger #4: Fear to Lose Something

People are most likely to buy from you if they are
motivated by fear to lose something than if they are
motivated by desire to gain something. That's why
deadlines and limited production numbers works well.

Use deadlines in your copy. Run 3 days specials or limit
the number of products you want to sell. Make people act
now by letting them know that there is an expiration on
your offer.

Trigger #5: Questions

Ask questions. By asking questions you get people
involved, they automatically start to think to answer your
question and become more responsive to your message.

What headline would grab your attention:

"You are wasting money on ezine advertising" or
"Are you wasting money on ezine advertising?"

Trigger #6: Stories

Nothing can be better than a good story. It's easy to
influence people just by telling them a good story.

A lot of famous copywriters used this method in their sales
letters. You can tell a true story about your customer. Or
about yourself.

A real life story about something the product has done to
improve someone's life will build your credibility and
motivate people to buy.

Trigger #7: Facing a Problem

Every product is a solution to particular problem. Don't
rush into presenting the solution you have, make sure you
first make your visitors to face the problem.

Present the problem and agitate it so people would feel the
pain of situation. Spell out the problem, tell them how it
feels. Only after you've got readers interest present your
product that provides the solution.

Apply these seven psychological techniques to maximize
your sales and increase the response rate of your ads.