If you do not market it, they will not come

Step 1.  Get your web site in the search engines

You need to submit your site to all the major search engines and major directories.

Step 2.  Include keywords

It is crucial to include keywords in your web site.  This is what the search engines look for.  Furthermore, you must discover the keywords that your target audience are typing in the search engines. To identify these keywords, use Google to find sites that have similar content to your site.  You must also check your keyword demand in web sites such as Overture. Using Overture, you can discover missed keywords.  Furthermore, you should read advice on web site promotion. 

It is most important to include keywords in your "title" tag.  Since the "title" tag needs to be short, you can use "keyword" meta tag area to list more keywords.  These keywords must match the keywords that your target audience are using to search for your site. Be sure to prioritize your keyword list and list them in priority from left to right. It is also important to update your keywords, as your audience constantly changes the words they use in the search engines.

Step 3:  Build a well-designed site

A well-designed content-rich site must include good design fundamentals. The text must have the keywords that match the keywords used in the  "keyword" meta tag. Be sure to change your content when you update your keywords.

Step 4:  Form relationships

Form relationships with other web sites, so they will link to your site. If a popular or respected site has links to you, your audience's level of trust, in what you say and what you offer, is likely to be higher. Make sure these relationships include your associates, local trade directories, and professional organizations.

Step 5:  Provide links on your site

Providing links to other sites on your site adds more value for the reader. Additional, you should publicize your web site online via email signatures and offline via brochures, business cards, letterheads, etc.