2XIST - About 2(x)ist and 2xist underwear & Clothing

According to 2xist and their public relations, 2xist - or 2(x)ist is the leader in sophisticated but casual underwear... I'm not sure what kind of niche market that is, but 2xist sure is making a name for themselves via the major retailers, the celebrity gossip and blogs and the delicate fabrics.

"As the forerunner in designer Men's underwear, 2(x)ist is today's choice for the man who wants the latest look in casual but sophisticated underwear. It will take you from home to out on the town in comfort and style."