The whole e-book in this 5-part guide! (Part II of V) Tips 21 - 50
You might be looking at e-books and wondering "Is it really worth it?" E-books advertising auction secrets that increase sales, item hits and more. One day i bought an e-book entitled 101 Auction Secrets Revealed! and read it. I found most of the information very helpful, and at the end there was a line that read: Distribution Rules - reprint and distribute as you wish. Read this, sell this, give it away...
And so I thought why not publish this as a guide, so that all may benefit from it and become better sellers, So here is THE ENTIRE 101 Auction Secrets Revealed! e-book for all to read, AND YOU DON"T EVEN NEED TO PAY FOR IT!
I would just like to point out that I did not write 101 Auction Secrets Revealed! I am just publishing this as a guide since the Distribution Rules clearly stated that I can "give it away". And please vote yes, for even if one thing helped you just remember at least you didn't have to pay for it. Most of these ideas I have tried myself, while some I cannot say that I have. Also I had to take out the hyperlinks to comply with eBay's policy so they are like so : ex www.ebay.com = ebay DOT com
REMINDER: This e-book is so large that it needed to be posted in 5 parts, so read them as you wish AND please remember to Vote yes, since I’m giving you tons of helpful info for FREE Also there are some repeated tips in this guide only because they are so important that that they needed to be stressed by repetition.
SO without farther ado I bring you 101 Auction Secrets Revealed! The entire e-book!!!
AuctionTip #21: Make Your Customer Your Passion
Treat your customers and potential customers like royalty and around 30% or more, will reward you dearly in long-term by remaining loyal to you-
Your repeat business depends upon your customers. They are your main concern. Your customers are more important than your product or any short-term profit you make. Take care of them...
And they'll take care of you.

AuctionTip #22: Use Delivery Confirmation
Rest easy at night and get delivery confirmation when you ship your valuable items. A small percentage of buyers will receive an item and say they didn't get it and demand a refund.
You can cover the cost of delivery confirmation in your shipping charge. It only costs an extra 35 cents.
You can email the tracking number to the customer so they can track the package.

AuctionTip #23: Send Customers The Auction Number
At the end of the auction include the auction number with the end of auction notice. Place the number in the subject line so you can easily track emails. Your customer may also be bidding on multiple auctions.
Doing this will prevent confusion for you both.

AuctionTip #24: Your Listing Schedule
Do you always start and end your auctions at the best times? Always have auctions start and stop when traffic is the heaviest.
If you make a listing schedule and stick to it then your results will be better.

AuctionTip #25: Double-Check Your Title
Check to see that your item title has no spelling errors before you post it. Buyers mainly use the search engine to locate their item of interest.
Search can pick up items placed in the wrong category. But search won't pick up misspelled words.
If your spelling is incorrect, you'll lose all buyers using the search function. This will kill your auction like a doornail.
The good news is, if you catch misspelling before the first bid, you can always go back and revise it.

AuctionTip #26: Stopping Auctions Gone Haywire
If your eBay auction has gone wrong, or an emergency pops up- to keep from losing too much; simply cancel all bids on the auction and end the auction...
Provide an explanation for why you did it- don't abuse the feature; eBay will crack down on you.

AuctionTip #27: What Customers Want After an Auction
 
Your customer wants three things after the auction in order to be satisfied with your service:
 ·Speedy contact after the auction. They want all the necessary information in straightforward terms.
 ·They want their goods shipped quickly and in one piece when they arrive.
 ·They want A1 support. If they have a problem or a question they want a quick answer from you.
 
If you do these three things consistently then building a great reputation will be no problem.

AuctionTip #28: Online Customer Service Rules
 
When it comes to your customer, here are 8 timeless rules to live by:
 ·Your customers are everything.
 ·Your customer is always right.
·Go the extra mile...
 ·Return emails fast.
 ·Under-promise and over-deliver in everything you do.
 ·Never criticize your customers directly or indirectly-
 ·Make the auction process extremely simple for the customer...
 ·Follow up the day after the sale to catch any problems.
 
Let me also stress once more: always answer a customer's email. 

AuctionTip #29: Know Your Product and Become More Credible
 
Buyers want professional sellers.
 
The more information you have and use, the more credible you become in the buyers eyes.
 
If the curious eBayer trusts you, then you're hundreds of time closer to making the sale than the guy with no professionalism.
 
If you wrongly describe your item, then your credibility takes a nose-dive in their eyes.
 
When you're focused in what you sell, and have defined your niche, having tons of info about your product is a breeze.
 
This can be a problem starting out when you're selling a bunch of different types of items...  Always look for clues about what to say from existing eBay ads.

AuctionTip #30: Insure Valuable Items
 
By law, I'm to blame for broken items due to my bad packing. Buyers have no control over how I pack an item.
 
Carriers hardly ever accept liability for broken items. It's my job to see to it that they get their item in one piece and on time-
 
Make sure you do everything necessary to see to it that this happens

AuctionTip #31: When The Buyer Lives Out Of The Country
 
Be careful when receiving foreign funds. Always insist that they pay
by credit card or send an international money order. Some banks will hassle you about foreign funds.
 
Remember to pick up some customs forms from the post office in advance to save yourself some time.

AuctionTip #32: Stay In Contact With The Buyer
 
When auction ends, quickly email the buyers with the final price, shipping, total cost, and your address. If you have time to reassure your customer, email them when you receive their payment.
 
This is important for their peace of mind and they'll thank you later in feedback and repeat business.
 
You'll also score well with the buyer if you send them an email when you ship their goods. Especially if it's valuable.

AuctionTip #33: Keep Your Auctions Going...
 
Bidders usually wait until the last minute to bid. I wouldn't let anyone persuade me to end early unless they made me an insane offer.
 
If you do decide to end early, then you'll miss having my auctions go through the "going, going, gone" and "ending today" listings-categories that eBayer's browse heavily.

AuctionTip #34: Don’t Overcharge On Shipping
 
This is one of the more common causes of negative feedback.
 
Only charge what it normally costs you to pack and ship- take it easy on the handling charge. Buyers are sensitive in this area.
 
They know when you overcharge them.
 
If you make a habit of gouging your customers on shipping costs, it is almost certain to ruin your credibility and any chance for repeat business.
 
In your sales policy, try to briefly justify whatever your costs may be...
 
Do you charge insurance or delivery confirmation? Handling? Give a reason, and try to leave no room for misunderstanding.
 
Auctions are notorious for their many gray areas. This is a gray area, so be cautious.

AuctionTip #35: Short-Term Goals For New Sellers
 
Everyone needs goals. My best advice to you starting out:
 
Sell everything, within reason. Do this to learn what you're doing and to make some money.
 
If you have anything with any of potential value to others that you aren't using, get rid of it. In fact, take it a step further...
 
Get rid of stuff on behalf of people you know. Once you start actually doing, you're going to learn about 10 times faster...
 
For new sellers on eBay, you have five EASY short-term goals to concentrate on:
 ·Get experience through selling some items from around your house. It's key to get a few wins under your belt.
 ·Obtain 10 positive feedbacks to get a gold star. People will start to trust you and bid more. Strive to keep your feedback slate clean; it will play an important role in your future.
 ·Take those shades off! During the first 30 days after registering  on eBay  you'll have glasses on. This means you're new, or "shady". People will be reluctant to bid.
 ·And lastly... be registered for 2 months, simple enough. Once you have +10 feedback and have 2 months experience, you can start using Dutch auctions (very important).
 ·And lastly, find your niche. You have some time to think this one over. It's important to make certain it's the direction you want to go in advance... so much of your success will depend on the customer base you build over time.
 
You can easily make $1000 or more your first month just by selling odd goods from around your house.

AuctionTip #36: Use The Bold Title Option
 
Make your item standout by listing it in bold.
 
Items highlighted in bold are 50% more likely to sell. For some items it is a cost-effective alternative to featuring your auctions.

AuctionTip #37: Conservative Pricing Strategy
 
When playing it safe, set the minimum price for your item just slightly lower than what you think it might be worth.
 
This will encourage opening bids on the item.
 
Don't start too low; you're obligated to sell it regardless of whether or not you like the result.

AuctionTip #38: Free Advertising For Your Auction
 
You can tell other people on the Internet about your auctions. Actively drive extra traffic to your auctions and you'll find that your Dutch auctions will do better.
 
Use signatures and post to appropriate newsgroups and message boards.
 
Use targeted email, search engines or whatever works.
 
You can promote individual auctions, your about me page, or a website that sells your products or directs visitors to your auctions.

 AuctionTip #39: Readability Rules For Your Auction Ads
 
Here are some rules to improve anything you write...
       ·Use a short opening paragraph.
 ·Remember that short sentences make firm friends...
 ·Make your paragraphs less than 3 or 4 lines.
 ·Underline or boldface important words or phrases.
 ·Include attention-boosters: questions, news items, promise...
 ·Ask for the bid at the end of the description.
 ·Use positive language.
 
Do this, and your writing will be crisp and easy to read...

AuctionTip #40: Common Sales Killers
 
If you're auction didn't get any bids, there is always a good reason for it. Consider these common mistakes sellers make:
 
· You don’t make people feel safe when they bid.
 
· You don’t make your ad copy attractive or persuasive.
 
· You don’t let people know anything about your business.
 
· You don’t give people as many ordering options as possible.
 
· You don’t test and improve your ad copy.
 
You can easily boost your sales by looking closely at each of these common sales killers...

AuctionTip #41: Don't Overlook This Free Service...
 
Services like Honesty.com offer free counters and image hosting. Keep up with your page hits so you can make adjustments to improve auction performance with
 
Honesty DOT com
 
It's a critical tool for keeping up with auction performance.

AuctionTip #42: Know What You're Selling
 
Before you put something up for auction, look to see if something similar is already selling.
 
In other words, now the general market value of your item.
 
If there is a few items similar to yours already up, wait for those auctions to end before you post yours. Compete with other items as little as possible.

AuctionTip #43: Good Packing Material
 
Newspaper makes good packing material, especially if it’s shredded.
It’s cheap, it’s handy and it gets the job done.
 
Save packing material from any other shipments you receive. Bubble wrap is lighter and more professional, but it will cost you more.

AuctionTip #44: Revive Your Ad by Revising It
 
Auctions that haven't gotten any bids can be revised- did you goof up and spell a keyword in your auction title? Don't worry- simply go to the auction page, click "revise", correct the mistake and make way for the bidders...
 
Another thing, if your auction has no bids and you still have more than a day before the end, change categories.
 
This is helpful when you're testing new categories for particular item- if an auction in a new category starts to fail just switch to your bread and butter. By doing this you'll uncover some better places to list.

AuctionTip #45: Increase Your Exposure as No Cost!
 
This is a pointer that is easily overlooked by most sellers.
 
Go local for extra traffic. Whenever you're creating your ad on eBay you'll be given the option of placing your auction in a regional category- do it!
 
Most people simply opt to not list regionally thinking it can’t be seen, or they shouldn’t since it’s not a regional auction.
 
Be certain to pick a region.

AuctionTip #46: Your Customers Lifetime Value
 
Do you know your customer marginal net worth? What is that? This term simply refers to the long-term value of your customer.
 
Develop a long-term relationship with your bidders and offer them similar products they will want. Look past the initial sale-
 
If you know that your average customer is worth $1000 to you over the span of 5 years, then it only makes sense that you would be willing to spend a good amount of money to get them.

AuctionTip #47: Learn How-To Master HTML in 2 Hours
 
If you’re going to be a great seller, you need to learn html. Every webpage you see is written with it. It just wouldn't be very effective to have someone else do this for you.
 
You don't even have to know a lot about it just the bare bones basics.
 
Don’t let it intimidate you... I speak from experience- it’s SO easy. Once you learn it, you’ll have blast using it.
 
Need a tutor? There's a real good interactive HTML tutorial at:
 
Davesite DOT com 
 
Sooner or later you’re going to want to get good at it. It'll take you about an hour or so to get familiar.
 
Also, the html editor I've used since day one is Homesite. This is a good program to use, you'll learn html fast...
 
allaire DOT com
 
Learning html needs to be one of your important early goals. Being able to do it give you great control over how your ad looks...

AuctionTip #48: Relisting Strategies: Doing Better Next Time...
 
Did your auction do a flop on you? No bids, nothing? You can still relist for free but I need to answer the question...
 
What went wrong? Was the auction over-priced? Was it in the wrong category? Do I need a better headline? Description? Or was it that no one wanted to buy my old sneakers in the first place.
 
When you relist, change things up a little.
 
Consider changing one or more of the following listing variables:
       ·What category you choose
 · How you word your title
 · Your reputation/feedback
 ·How you describe your item
 ·Starting bid price
 ·Timing
 ·Photos/pictures
 ·Listing Features like featured ads, etc
 
Try to pinpoint what went wrong- then relist and see what your results are... thank goodness for testing.
 
If you test well, you will eventually get that positive result you want.

AuctionTip #49: "How To" and "Why " To Create Your Own eBooks...
 
With the "101 Auction Secrets Revealed" trial, you'll notice the eBook Secrets Trial... 
 
This is a 57 page trial version of 438-page info-manual that I offer.
 
It shows you how you can create and sell your own profitable eBook using free and nearly free programs, and selling on autopilot.
 
If you plan on offering upsell and backend products to your customer, you will start to really start to see it's overwhelming relevance to your success.
 
In this chapter we've dealt with a problem that most new auction sellers face- and that is with their product...
 
My best advice is to start off selling hard goods and work you way to lighter ones and eventually information; this will free you from tasks that will put a hamper on you in your auction business...

AuctionTip #50: Dutch Auctions, One of Your Keys to Success
Any auction selling multiple similar items is Dutch.

When you start running multiple Dutch auctions then you will start to realize the power of online auctions.

You want to position yourself with products ahead of time that lend themselves over to the Dutch auction format and repeat sales. A little later I'll tell what some of those items are.
Dutch auctions allow you to leverage your time to the highest degree. 
You can acquire customers and profits at a blinding rate.
And if your customer has a lifetime worth to you... prepare to break the bank.
 
Consider this example; you’re eBay’s cutlery guru (knives) – you’re selling Ginsu Knives on eBay for $5 each and you have 500 of them.If you sell each one auction at a time, then you would croak before you ever sold them all. Instead, you take out two big ads costing you about $200 and you blow them all out in one week.If your profit margin is $3 then you just made $1300 (minus advertising costs). Not bad, that’s $50,000 a year when you only consider the front-end sales.

The beauty of it is this: you have just bought 500 new customers and made $1300 at the same time. Did I fail to mention that you had a rocking stock of high quality Bonzai knives?  And you intend on selling them to those same 500 customers outside of eBay for a profit of about $10 a piece (no advertising costs). 

So as you can see, Dutch auctions will allow you to crunch time and explode profits; there is nothing keeping you from running as many auctions as you can as long as its profitable-

~READ THE OTHER GUIDES FOR THE REST OF THE TIPS, PLEASE VOTE YES!~