1. Use the eBay Store traffic reports. With this info, you can make educated adjustments to your store that will improve sales.
 
2. Run low-reserve and 1-cent auctions to drive traffic to your store. Think of these auctions as “advertisements” that will drive shoppers into your store.

3. List your entire inventory in your eBay Store. At US$0.05 per listing, 500 items will only cost $25 per month. These products will show up on search engines, driving traffic to your store, and on eBay searches. The more items you have out there to pull buyers in, the more buyers you have the capability to attract.

4. Register and assign a domain name to your eBay Store. You can assign any domain to your eBay Store through your store manager.

5. Accept PayPal as a payment method. Over 80% of eBay users have Paypal, and use it as their preferred method of payment.

6. Drive advertising to your store via eBay Keywords, links from your own website, or set up a blog just for your eBay business.

7. Use your store categories wisely. eBay allows you to create up to 300 product categories for easy buyer navigation. This category structure not only insures that buyers will be able to find what they are looking for, but it also increases the likelihood that your store will be indexed with Google, Yahoo, and other search engines.

8. Have a fair return policy. Customers may not use it, but they may buy from you over your competition if you have a fair return policy, and the competition doesn’t.

9. Keep your shipping fees fair and competitive. Check on your competition to see what they charge for similar items, and make sure you are in line with the mainstream.

10. Use the promotion boxes provided on MANAGE YOUR STORE. You can do all kinds of creative things like create a slide show, or show featured items for holidays or special events. Experiment with that feature if you have never used it.